Contact Information: Contact: Raksha Varma LaunchSquad 415-625-8555 insideview@launchsquad.com
Marketbright Taps InsideView to Bring Sales 2.0 Benefits to Organization
SalesView Helps Marketbright Attain Immediate Results Identifying and Engaging With Prospects
| Source: InsideView
SAN FRANCISCO, CA--(Marketwire - January 7, 2009) - InsideView today announced that
Marketbright, a leading on-demand marketing automation solution, has
implemented InsideView's unique on-demand Sales 2.0 application, SalesView,
to increase its sales intelligence and account research efforts. SalesView,
a leading Sales 2.0 application, combines socialprise technology that
harvests relevant intelligence living across the social Web with seamless
CRM mash-ups to arm sales teams with the insights needed to discover
profitable leads and close opportunities more efficiently.
Marketbright selected SalesView to gain greater visibility and insight into
target sales accounts with the objective of improving sales team
productivity and accelerating its sales cycle. A key factor for
Marketbright in choosing SalesView was the tight integration with
Salesforce.com. The mash-up provides account executives real-time access to
relevant news alerts and relationship analysis, as well as intelligently
aggregated research results from both traditional editorial sources and
social media, all within Salesforce.com. The comprehensive, real-time
intelligence delivered to their fingertips has helped Marketbright's sales
representatives accelerate their prospecting effort and improve their
understanding of prospects' needs. After deploying SalesView, Marketbright
realized immediate productivity gains, including a 50-percent decrease in
time needed for pre-qualification research.
"InsideView delivers a wide breadth of relevant intelligence directly to
our sales team, helping them identify and engage with the right prospects
at the right time," said Mike Pilcher, vice president at Marketbright. "Our
team can access the sales intelligence delivered by SalesView directly in
Salesforce.com, resulting in significant efficiencies in our prospect
research efforts and lead conversion times -- especially critical in these
challenging economic times."
"Marketbright is in a leading role in the marketing automation industry and
it's great to see them integrating Sales 2.0 technology into their daily
processes," said Rand Schulman, chief marketing officer at InsideView. "By
taking advantage of the vast amount of useful data that is living on the
social Web, Marketbright's sales team will be able to tap into better
information faster, which will ultimately lead to closing more deals."
InsideView's breakthrough Sales Intelligence application, SalesView,
discovers sales opportunities across both traditional editorial sources and
social media and presents them directly within the CRM application for
optimum impact. SalesView maximizes sales-team productivity by delivering
a one-stop shop for prospecting needs and accelerating the sales cycle by
enabling sales people to call the right prospects at the right time.
About Marketbright
Marketbright delivers the leading software-as-a-service marketing
automation solution, enabling more than 10,000 users at companies such as
Serena Software, VMware and Avid to make contact, manage leads and convert
prospects to customers. Marketbright's full suite of integrated
applications includes campaign management, email marketing, event
management, landing page creation, lead scoring, lead nurturing and
membership management. The company is privately held and headquartered in
San Bruno, Calif., and can be reached at http://www.marketbright.com.
About InsideView
InsideView is a Sales 2.0 leader, bringing insights gained from traditional
editorial sources and social media to the enterprise to increase sales
productivity and velocity. The San Francisco-headquartered company was
founded in 2005 by pioneers of the SaaS, Content and CRM industries to take
advantage of the convergence of social media and enterprise applications.
InsideView's unique socialprise technology intelligently aggregates
relevant personal, professional and corporate data in real time from
thousands of content sources to uncover new customer engagement
opportunities. InsideView's Sales 2.0 applications deliver fresh and
complete intelligence within CRMs, as well as to mobile devices, to
maximize sales productivity and accelerate sales cycles. The company is
privately held and venture-backed by Emergence Capital Partners, Greenhouse
Capital Partners and Rembrandt Venture Partners. InsideView's sales force
automation partners include Landslide Technologies, Microsoft, Oracle,
Salesforce.com, and SugarCRM InsideView's customers include Ariba, Borland,
IBM, John Hancock, Omniture and SuccessFactors. For more information,
visit www.insideview.com.