New Webinars From Marketbright This Month Focus on Marketing in the Meltdown, ProSultative Selling and Effective Software Marketing in 2009

SAN BRUNO, CA--(Marketwire - January 13, 2009) - Marketbright, a leading on-demand marketing automation platform, will be leading three Webinars this month discussing how companies can look to improve their sales and marketing processes and solutions in 2009.

This Thursday, January 15th at 11:00AM PST, Marketbright Vice President of Customer Operations Mike Pilcher will lead a new Webinar on "Software Marketing 101: 5 Proven Strategies to Increase Revenue." Pilcher will focus on the low-cost efforts software companies can use in marketing campaigns to reach small to medium businesses without dramatically increasing advertising spend in today's economic times.

The following week, Pilcher will also be discussing how marketers can participate more effectively in the sales process by using ProSultative selling techniques. Scheduled for Thursday, January 22nd at 11:00AM PST, this Webinar will discuss why business-to-business sales must change, what marketing is doing to drive these changes and how sales and marketing teams must adapt their strategies if they are to survive.

Finally, the last week of January features a Webinar focused around marketing through the downturn, and how companies can leverage Web 2.0 technologies to grow their sales programs while reducing basic expenditures. In "Marketing in the Meltdown," attendees will learn how to maximize ad programs, create inexpensive yet far reaching online events, improve email marketing campaigns, promote Webinars and whitepapers at nearly no cost and optimize campaigns to reduce advertising waste.

January's Webinar schedule is as follows:

-- Thursday, January 15th, 11:00AM PST: "Software Marketing 101: 5 Proven Strategies to Increase Revenue"

-- Thursday, January 22nd, 11:00AM PST: "ProSultative Selling"

-- Thursday, January 29th, 11:00AM PST: "Marketing in the Meltdown"

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 10,000 users at companies such as Serena Software, VMware and Avid to make contact, manage leads and convert prospects to customers. Marketbright's full suite of integrated applications includes campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com.

Contact Information: Contact Information: Rachel Levine or Leonora Stevens LaunchSquad 415.625.8555 Marketbright(at)launchsquad(dot)com