New Belgium Brewing Reduces Packaging

FORT COLLINS, CO--(Marketwire - January 22, 2009) - New Belgium Brewing, makers of Fat Tire Amber Ale, announced today that it will remove cardboard partitions from 12-pack carriers in an effort to reduce its cardboard consumption. At current production levels, the move will eliminate 150 tons of cardboard from going into New Belgium packaging, while preventing 174 metric tonnes of CO2 emissions each year. In addition, the transition will save New Belgium an estimated $280,000 in the coming year.

"We've designed a new 12-pack carton that will tighten the case to prevent bottles from hitting each other during transit," said Director of Operations Mark Fischer. "We ran the initial test of 2,500 cases into our local market with no complaints or breakage issues."

Known as an industry leader in minimizing resource consumption, New Belgium has long sought to reduce, reuse and recycle throughout its production process. Reducing cardboard consumption has the added benefit of cutting costs.

"We researched this decision thoroughly and the vast benefits are hard to ignore," added New Belgium's Sustainability Director Jenn Orgolini. "We are continuously looking at new ways to improve our processes and this shift makes a lot of sense."

Consumers will start seeing the new 12-packs immediately for some New Belgium beers, while the remainder of its existing Fat Tire inventory will be used through February 2009. Folly Packs, or mixed 12-packs, will still use the partition due to the logistics of hand packing.

For more information on New Belgium's sustainable practices, please see the recently posted Sustainability Report at http://www.newbelgium.com/sustainability.

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.

Contact Information: CONTACT Alicia Hassinger CSG-PR 720.933.8119