Euro RSCG Edge Hires Industry Vet Greg Johnson as President

PORTLAND, OR--(Marketwire - January 26, 2009) - Euro RSCG Edge, a digital and direct response agency, has hired longtime marketing expert Greg Johnson as president. Joining the agency from one of its client companies, Johnson will spearhead efforts to significantly enhance the level of strategic thinking Edge provides across its wide range of direct response offerings. Based in Boston, Mass., Johnson will work closely with management across all six of the agency's offices (Portland, Salt Lake City, Los Angeles, San Diego, Boston and London), providing a new level of senior strategic leadership for the expansive network.

"Coming from the client side, I understand the value of Edge as a business partner and have experienced, firsthand, their ability to architect solutions that drive clients' business forward," said Johnson. "This agency is brimming with talent, and I look forward to helping leverage their collective expertise with an integrated strategic approach that delivers optimum client solutions."

With more than 20 years of experience in marketing strategy and business development, Johnson joins the agency from First Marblehead Corporation, a client of Euro RSCG Edge, where he served as executive vice president, chief marketing officer. Previously, he served as director of Arnold One at Arnold Worldwide, where he played an integral role in driving market share and revenue for brands such as Vonage, Royal Caribbean International and Fidelity Investments.

"Greg is a tremendous asset to Edge and raises the bar with regard to the quality of strategy we provide our clients as we seek to build their businesses and their brands," said Steve Netzley, CEO of Euro RSCG Edge. "His track record of success and ability to deliver integrated marketing solutions to top-tier brands is unparalleled. In a time of economic turmoil, cost efficiency is critical for businesses, and Greg will be integral in delivering the ROI that clients count on with Euro RSCG Edge."

In 2008, Euro RSCG Edge rebranded to reflect the full scope of its digital and DRTV capabilities. As a continuation of its rebranding initiative, the agency recently revamped its Web site to showcase the agency's potential and power to tap into consumers' consciences and affect attitudes and behavior.

Euro RSCG Edge offers a unique organizational structure able to service both Fortune 500 brands and large to small direct response-focused companies. The agency services over 86 clients, including: Adobe, Barclays Global Investors, Bissell, Bosley, Cricket Communications, DirecTV, Guthy-Renker, Netflix and Visa.

About Euro RSCG Edge

Euro RSCG Edge maintains offices in Portland, Salt Lake City, Los Angeles, San Diego, Boston and London. The team gives clients the edge in every core service, including strategic planning, long form and short form media services, creative and production, direct marketing, online marketing and Web development. End-to-end digital expertise includes strategic consulting, site architecture, information design and testing, CRM programs, creative development, programming, technology and application development, and a sophisticated quality assurance facility called the iLab®. The agency was started in 1988 and is part of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. Based in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications.

Contact Information: Media Contact: Heather Gleason 503.546.7878 heather@lanepr.com