ROCHELLE PARK, N.J., Feb. 18, 2009 (GLOBE NEWSWIRE) -- Strativity Group Inc., a customer experience research and consulting firm, today announced the launch of Need2Know(tm), its new customer experience book series. The new book series will cover a variety of marketing topics including branding, customer service and customer experience strategy.
The first book to be introduced in the Need2Know(tm) series is "WOW Brands." The book "WOW Brands" discusses the difference between sustainable branding efforts which incorporate customer experience into their planning and execution, vs. 'NOW Brands' that attempt to squeeze quick quarterly gains at the expenses of long term loyalty. The "WOW Brands" book is a must read for marketing executives, branding professionals and customer experience practitioners. Designed to be a quick read, "WOW Brands" builds the bridge between the current brand promise and the deployment of authentic and relevant customer experiences that bring the brand to life.
"WOW Brands" is available via free download for a limited time on the Strativity web site. To download your complimentary copy, please visit http://www.strativity.com/products/form-wow-brands.aspx
To learn more about Strativity Group, Inc. please visit www.Strativity.com.
About Strativity Group, Inc.
Strativity Group, Inc. is a global customer experience research and consulting firm which assists organizations with the creation of differentiating experiences and profitable customer relationships. Utilizing research, consulting, education and communication programs, Strativity creates and implements customer experience strategies for its clients. At the core of its methodology is the development of action plans that are used to drive organizational change.
Strativity Group, Inc. works with Global 2000 companies as well as emerging businesses around the world. Our clients include Akibia, American Management Association, AMO, Capital One, CATIC, Circle K, CA, Crowne Plaza Hotels & Resorts, Dimension Data, DVTEL, FedEx, Herbalife, ICMI, Honeywell, Jacada, Lockheed Martin, Nokia, Nordea, Nortel, RightNow Technologies, Sage, SAP, Seagate Technology, Siemens, The Fund, University of Pennsylvania, Verint Systems and Wyeth.
The Strativity Group, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5739