Seventh Generation Healthy Paper Products Ranked Tops in New Guide

BURLINGTON, VT--(Marketwire - February 23, 2009) - Seventh Generation, the nation's number one brand of non-toxic, environmentally safe household solutions, announced today that its family of paper products has achieved top ratings in a new consumer guide to household tissues.

The "Greenpeace Recycled Tissue and Toilet Paper Guide" examines the overall sustainability of the nation's leading paper towels, facial tissues, toilet papers, and disposable napkins. Researchers at the environmental organization analyzed the manufacturing processes of the major brands in each of these product categories and looked at both their overall recycled content and the specific percentages of post-consumer content that are used. (Post-consumer recycled paper is paper that consumers have actually used and then recycled via local recycling programs.)

When the results of the analysis were compiled, Seventh Generation emerged as a top recommended brand, a rating that Greenpeace experts said was due to the 100% recycled/80% post-consumer content of the company's paper towels, bath and facial tissues, and paper napkins, and its use of special chlorine-free manufacturing processes that prevent the release of toxic paper mill pollutants like dioxins.

"These kinds of products and the issues they address aren't very glamorous," said Seventh Generation's Chief Inspired Protagonist Jeffrey Hollender. "But they're hugely important for consumers to understand and to purchase. The wrong kind of paper products destroy forests and create some of the most hazardous pollution dumped into our air and water by any industry. The Greenpeace guide is a reminder that even small choices matter a lot and that if we make the right ones when we shop, we can make a big difference in the health of the world and families."

Consumers can visit to view the new guide and learn more about these issues. A downloadable wallet-size version consumers can consult while shopping is also available to help them make sustainable purchasing decisions and conserve natural resources.

"Shoppers vote with their dollars every time they buy paper products like toilet paper and facial tissues," said Lindsey Allen, Greenpeace Forest Campaigner. "Tissue products that are made from recycled content help to reduce our impact on ancient forests, protecting forest ecosystems and wildlife for generations."

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home -- and for the community and environment outside of it. Seventh Generation also offers products for baby that are safe for your children and the planet.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at:

Contact Information: Media Contact: Meghan Butler Seventh Generation 802-658-3773 x519