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Luxury Institute LISCA Survey: The Ritz-Carlton Hotel Company, L.L.C., Earns Platinum Seal of Customer Approval
| Source: The Luxury Institute
NEW YORK, NY--(Marketwire - March 10, 2009) - The Luxury Institute reported today
that The Ritz-Carlton Hotel Company,
L.L.C., a luxury hotel brand, has earned the Luxury Institute's
Platinum Seal of Customer Approval certification, the highest possible
level of authenticated customer recommendation. In an independent survey of
its current clients, The Ritz-Carlton was rated by a statistical sample of
customer respondents with the highest level of willingness to recommend the
firm. Customers willing to recommend The Ritz-Carlton stated: "Great
service and attention to detail"; "The rooms are awesome. It is just such a
treat to come and be pampered and treated so friendly and kindly"; "Staying
at The Ritz-Carlton is more than just a stay, it is an experience. I am
always impressed and never disappointed."
The new Luxury
Institute Seal of Customer Approval (LISCA) program surveys luxury
firms' authenticated customers to independently measure, among other key
metrics, the absolute percentage of existing customers willing to recommend
a brand to their peers.
"I want to congratulate The Ritz-Carlton on its outstanding achievement of
Platinum Purveyor," says Milton Pedraza,
CEO of the Luxury Institute. "The Ritz-Carlton stands out as a unique
21st century luxury enterprise that is welcoming and nurturing to its
clients and adapts to, and often anticipates, the needs of its customers.
In today's challenging economy, lasting customer value is everything in
luxury, and the LISCA certification is a key driver of new business and
customer loyalty. That is because unlike other rating designations, this
new certification program is based not on the judgments of committees,
single experts, one-time inspections or biased online ratings and reviews.
This uniquely independent rating is based on a survey of customer referrals
from current customers and requires a statistical sample to validate the
results. It is conducted by an independent third-party analytical firm that
verifies the authenticity of the responders and tabulates the results.
Nothing is a more powerful sales driver than independently validated
customer referrals."
"The Ritz-Carlton Hotel Company greatly values its working relationship
with the Luxury Institute," says Bruce Himelstein, senior vice president,
sales and marketing, The Ritz-Carlton Hotel Company. "While many firms and
products claim to be luxury, few actually really deserve the description.
To have earned the Platinum Seal of Customer Approval from LISCA, places
our lifestyle brand well above our competitors. We continue to rely upon
the data and research provided by LISCA as we endeavor to attract the truly
discerning customer's loyalty and appreciation."
The highest level of certification, Platinum Purveyor Certification is
awarded to firms with at least 86% of their authenticated and surveyed
customers who are willing to recommend the brand to their peers. Brands
that achieve between 70% and 85% of customers willing to refer the brand
are awarded the Gold Purveyor Certification. Companies with less than 70%
referral do not receive certification. However, training programs are
available for companies aspiring to achieve the annual certification.
About the Luxury Institute,
LLC (www.LuxuryInstitute.com)
The Luxury Institute is the uniquely independent and impartial ratings and
research institution that is the trusted and respected voice of the high
net-worth consumer. The Institute provides a portfolio of proprietary
publications and research and consulting services that guides and educates
high net-worth individuals and the companies that cater to them on leading
edge trends, high net-worth consumer rankings and ratings of luxury brands,
and best practices. The Luxury Institute also operates the Luxury Board
(www.LuxuryBoard.com), the world's first global, membership-based online
community for luxury goods and services executives, professionals and
entrepreneurs.
About The Ritz-Carlton Hotel Company,
L.L.C.
The Ritz-Carlton Hotel Company, L.L.C., of of Chevy Chase, Md., currently
operates 72 hotels in the Americas, Europe, Asia, the Middle East, Africa,
and the Caribbean. More than 30 hotel and residential projects are under
development around the globe with future openings including Shenzhen,
China; Dove Mountain, Arizona; and Lake Tahoe, California. The Ritz-Carlton
is the only service company to have twice earned the prestigious Malcolm
Baldrige National Quality Award, which recognizes outstanding customer
service. For more information, or reservations, contact a travel
professional, call toll free 1-800-241-3333, or visit the company web site
at www.ritzcarlton.com.