Harte-Hanks Trillium Software Recognized as Data Discovery 'Champion' by Bloor Research

Independent Industry Analyst Firm Research Report Shows Trillium Software as Significantly Ahead of Competition for Data Discovery and Data Profiling

BILLERICA, MA--(Marketwire - March 11, 2009) - Trillium Software®, a business of Harte-Hanks®, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality™ solutions, today announced that Bloor Research has positioned the company as a data discovery and data profiling 'Champion' in its latest Market Update research reports. Based on Trillium Software's favourable placement in the reports, Bloor sees the company as a clear leader among major data discovery providers in terms of offering market-leading, valuable data profiling and structured search capabilities that positively impact and optimize business operations.

"Trillium Software is some way ahead of its major competitors in terms of data discovery and profiling," noted Philip Howard, research director at Bloor Research. "Though many data quality vendors have tended to ignore the potential that data discovery offers, we believe it is important enough to be treated as a separate market in its own right, and Trillium Software scores well in terms of providing the right value for its data discovery customers."

"Bloor Research's Market Update represents the latest in a series of recent independent analyst research reports showcasing Trillium Software as a leader in providing data quality and profiling value for customers," said Len Dubois, senior vice president of marketing at Trillium Software. "This momentum and market awareness has not gone unnoticed by our customers and prospects, who continue to tell us that demand is increasing for data quality solutions, in spite of challenging economic times, because of the business value that data management provides them."

Bloor Research defines data discovery as the discovery of relationships between data elements, regardless of where the data is stored. Data profiling tools perform statistical analysis against data sources that are specifically designed to assist data cleansing processes.(1) Data discovery and profiling have wider applications than just data quality, including master data management (MDM), business intelligence (BI), complementing data modelling tools and can play a strong role in other types of data management initiatives including data migration and data governance.

For more information about Bloor Research, please contact the firm at
+44 (0)207 043 9750 or email sales@bloorresearch.com.

(1) Data Discovery Market Update report - Bloor Research - Philip Howard - February 2009

Bloor Research

Bloor is more than just a research company. Since it was founded in 1989 Bloor has maintained a consistently high standard, acknowledged by international press and other industry analysts and commentators as being some of the most authoritative work on computing and business issues. We don't simply observe and report; we are impartial and independent but active participants providing expert opinion in driving the use of IT in business and society.

Bloor analysts combine their deep knowledge of technology with current trends and drivers in business to assess appropriate technologies and their suitability for businesses now and in the future. They also combine this knowledge and the information gained from interviews with customers and vendors to provide cross-the-industry views for our framework. Whether pushing for better standards in accessibility, removing the hype from Service Oriented Architectures or understanding the impact of the internet on commerce, Bloor has contributed opinions which have moved our clients' understanding forward.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks, Trillium Software, Total Data Quality, Trillium Software System and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information: Media Contacts: USA: Michael Antonellis Harte-Hanks Trillium Software (978) 439-3813 michael_antonellis@trilliumsoftware.com UK and Europe: Derek Harris Harris Communications + 44 (0) 1395 516 613 derek@harriscomms.com