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Offerpal Media Partners With Aeria Games to Monetize Virtual Currency, Increase User Engagement
Leading Social Gaming Publisher Taps Offerpal to Allow Users to Earn Aeria Points for Free
| Source: Offerpal
FREMONT, CA--(Marketwire - March 11, 2009) - Offerpal Media, the leading
monetization platform for social applications, social networks, social
games, virtual worlds and mobile applications, today announced a
partnership with Aeria Games, one
of the Web's fastest growing free-to-play online gaming communities.
Offerpal Media already helps more than 800 social Web publishers earn eCPM
rates in the hundreds of dollars. Now, Aeria Games, home to a 5 million+
member community and publisher of popular games including Last Chaos and
Shaiya, similarly monetizes and engages its audience through Offerpal
Media's Managed Offer
Platform. By integrating its existing virtual currency system -- Aeria
Points -- with Offerpal Media's platform, Aeria Games enables its users to
earn Aeria Points for free in exchange for taking part in scientifically
targeted advertising offers such as free trials, big-brand discounts,
online surveys and more.
"This partnership is a major step forward for us in both engaging and
monetizing our loyal user base," said Lan Hoang, CEO of Aeria Games. "It
was extremely easy for us to deploy Offerpal's platform and begin
generating incremental revenue from the in-game offers. Offerpal has not
only improved user satisfaction by providing our audience with a new way to
earn Aeria Points, but their solution has given us a significant new
revenue stream as well."
As an alternate payment option, Offerpal Media provides millions of Aeria
Games' users with a way to obtain Aeria Points for free, thereby allowing
them to unlock more features and carry out more tasks within the many games
offered by the company. With more Aeria Points in their account, users
return more often and spend more time within the game.
The free-to-play online gaming industry is becoming an increasingly
valuable space for both advertisers and publishers alike. With the help of
Offerpal Media, Aeria Games is poised to become one of the most popular and
diversified publishers in the space.
"Offerpal Media is committed to providing highly effective monetization
solutions for the social Web, including gaming communities like Aeria
Games," said Anu Shukla, CEO and Founder of Offerpal Media. "Aeria Games
offers an exceptionally diverse and high quality range of games for their
very large community of members. We are excited to partner with them and
help generate real revenues from our offer network, while enhancing the
gaming experience and engagement of Aeria's audience."
About Aeria Games
Aeria Games is the dynamic gaming community where players of all
backgrounds and interests can connect, share, and enjoy an unparalleled
variety of Massive Multiplayer Online (MMO) games from all over the world.
Our vision is to provide the best Community Gaming Experience and Service
to each and every one of our players and best of all, every game is FREE to
Play! Start playing our games today by registering here for your Aeria
Games account. Founded in 2006, Aeria Games & Entertainment, Inc. is based
in Silicon Valley, California.
About Offerpal Media
Offerpal Media is the first "Managed Offer Platform" for social
applications, online communities, social games, virtual worlds and the
Apple iPhone. The company's turnkey platform allows publishers to monetize
their traffic through targeted and relevant advertising offers, generating
publisher revenues at a network-wide average of $75 per day for every 1,000
Daily Active Users. Advertisers can tap into Offerpal Media's expansive
network to reach more than 50 million highly engaged and targeted
consumers. Based in Fremont, CA, and backed by top-tier venture capital
firms, Offerpal Media features an experienced management team with deep
roots in online advertising, personalization, and optimization
technologies. For more information, visit www.offerpalmedia.com.