FREMONT, CA--(Marketwire - March 19, 2009) -
Offerpal Media, the leading
monetization platform for social applications, social games, virtual
worlds, mobile applications and other community-oriented Web publishers,
today announced the launch of its standalone onboarding application, which
allows destination Web sites to implement Offerpal's "
Managed Offer Platform"
quickly and seamlessly straight from the Offerpal Media Web site. Having
already achieved unparalleled success on social networks such as
Facebook,
Myspace,
Bebo and
hi5, the company has now made its platform more
easily accessible to destination Web publishers such as existing partners
WeeWorld,
Acclaim Games,
Aeria Games and others. The
application is now available at
http://onboard.offerpalmedia.com.
"This new onboarding application extends the Offerpal Media platform well
beyond social networks to the wider publishing community," said Anu Shukla,
Founder and CEO of Offerpal Media. "While our platform has already been
available to all publishers through our Facebook and MySpace onboarding
applications, any developer from the social Web can now onboard directly
from the Offerpal Web site and start monetizing their property
immediately."
Offerpal Media's platform monetizes social traffic by enabling users to
earn points or other types of virtual currencies in exchange for taking
part in uniquely engineered and targeted advertising offers such as free
trials, online surveys, big-brand discounts and more. The virtual
currencies earned can then be redeemed for in-game goods and services,
thereby enhancing the game experience and deepening user engagement. In
turn, advertisers are able to tap into Offerpal Media's expansive network
of 50 million active and engaged social gaming and social networking users.
The launch of this new onboarding application is an extension of Offerpal
Media's long-term strategy to help monetize free-to-play, ad-supported
gaming networks and virtual worlds beyond closed-Web social networks.
Offerpal Media has gained significant headway in moving further into this
space, recently
announcing a partnership with one of the fastest growing
free-to-play online game networks,
Aeria Games.
Offerpal Media's "Managed Offer Platform" is a full-service, turnkey
advertising solution that can be embedded into any game, virtual world or
social application simply by inserting a snippet of code. The new
standalone onboarding application enables destination Web publishers to
integrate Offerpal's platform into their site in just four simple steps:
-- Enter contact and payment information
-- Enter Web site and virtual currency information
-- Configure and test callback server URL
-- Drop a snippet of HTML code into the Web site and go live
The entire process takes approximately 30 minutes to complete.
About Offerpal Media
Offerpal Media is the first "Managed Offer Platform" for social
applications, online communities, social games, virtual worlds and the
Apple iPhone. The company's turnkey platform allows publishers to monetize
their traffic through targeted and relevant advertising offers, generating
publisher revenues at a network-wide average of $75 per day for every 1,000
Daily Active Users. Advertisers can tap into Offerpal Media's expansive
network to reach more than 50 million highly engaged and targeted
consumers. Based in Fremont, CA, and backed by top-tier venture capital
firms, Offerpal Media features an experienced management team with deep
roots in online advertising, personalization, and optimization
technologies. For more information, visit
www.offerpalmedia.com.
Contact Information: Contact Information
Jason Throckmorton or Rachel Levine
LaunchSquad
415.625.8555
Offerpal(at)launchsquad(dot)com