Contact Information: Contact Information Rachel Levine or Jason Mandell LaunchSquad 415.625.8555 Marketbright(at)launchsquad(dot)com
Get Your BBQ On: Bacon-Infused Webinar Sheds Light on Social Media Marketing
Viral Marketing Sensation BBQ Addicts Join Marketbright for a Free Webinar on Marketing 2.0
| Source: Marketbright
SAN BRUNO, CA--(Marketwire - March 24, 2009) - Hot on the heels of the now infamous Bacon
Explosion comes a Webinar to explain how
the BBQ Addicts were able to
create such a social media phenomenon in a matter of days. In conjunction
with marketing automation company Marketbright, the viral
marketing wizards behind the bacon and sausage feast will co-host this free
Webinar on the social media strategies that launched the Bacon Explosion
and made it a huge success. The Webinar is scheduled for Tuesday, April
7th, 2009 at 11:00 AM PDT. To attend, register here.
The term "Bacon Explosion" has fast become synonymous with "Viral Marketing
Campaign," after the recipe for a meat concoction consisting of two pounds
of bacon and two pounds of sausage began to clog the blogosphere late last
year as the brainchild of Internet marketers Aaron Chronister and Jason
Day. Since launching the recipe and promoting it through various social
media channels, the BBQ Addicts Web site has received close to 1.5 million
visitors and coverage in The New York
Times, Good
Morning America, Fox News and Air America Radio.
During this Webinar, Marketbright and BBQ Addicts will share these
strategies as well as detailed traffic, search statistics and results, and
tips and tricks on how marketers can deploy social media marketing
strategies to create successful viral campaigns. The marketing experts will
also discuss how to use Marketing Automation tools
to help track and execute social marketing campaigns.
"Marketing techniques that leverage social media in the context of Internet
marketing and user generated content are becoming increasingly powerful, as
we've seen with Bacon Explosion," said Aaron Chronister, BBQ Addicts
Founder and VP of Internet Marketing at TSI. "Social media marketing is a
crucial element to consider in marketing campaigns today. If you get
people, and then communities, talking about your company, you can create an
organic and viral campaign like we did with Bacon Explosion."
"Bacon Explosion is a big marketing success story and the same principles
used in this pork-fueled campaign can be applied to virtually any online
marketing campaign," said Dom Lindars, CEO of Marketbright. "Social media
goes well beyond channels like Facebook and MySpace, it's about generating
and continuing engaging and interactive conversations about your company
and your product."
Marketbright's platform enables self-service campaign execution, automated
lead scoring and qualification, and closed-loop marketing analytics. The
company is leading the charge in social selling, with unique features such
as Prospect Portal, an interactive membership management
tool, which uses aspects of social networking to create a stronger bond
between sales, marketing and the customer around a deal, evaluation or
opportunity.
Attendees of the webinar will also have a chance to win a six-month
Bacon-of-the-Month-Club membership from the Grateful Palate, courtesy of
Marketbright.
About Marketbright
Marketbright delivers the leading software-as-a-service marketing
automation solution, enabling more than 10,000 users at companies such as
Varonis, Serena Software, SAP Business Objects and Genesys to make contact,
manage leads and convert prospects to customers. Marketbright's full suite
of integrated applications includes campaign management, email marketing,
event management, landing page creation, lead scoring, lead nurturing and
membership management. The company is privately held and headquartered in
San Bruno, Calif., and can be reached at http://www.marketbright.com