Mercator Advisory Group and SoundBite Communications to Host Webinar About the Importance of Adding Text Messaging to Collections Strategies

Webinar Attendees Will Receive Complimentary Whitepaper On the Value of Text Messaging in Collections

Bedford, Massachusetts, UNITED STATES

BEDFORD, Mass., March 26, 2009 (GLOBE NEWSWIRE) -- Today's economic crisis is greatly impacting both consumers and creditors alike. While consumer debt is on the rise, traditional contact methods for collection departments are becoming obsolete. Text messaging has proven to be a popular and successful channel for reaching consumers quickly and cost effectively, and this growing trend is forcing creditors to re-examine their collections strategies.

On April 9, Mercator Advisory Group and SoundBite Communications, Inc. (Nasdaq:SDBT) will host a one-hour webinar to discuss how to incorporate text messaging into an existing collections strategy and why adding this new channel is a critical step that can lead to more successful outcomes. Speakers include George Peabody, director of emerging technologies at Mercator Advisory Group, Alan Berrey, vice president of text and mobile messaging at SoundBite Communications, and Jay Reilly, director of solutions consulting at SoundBite Communications. Webinar attendees will receive a complimentary copy of "Collections in Turbulent Times: The Value of Text Messaging in Collections," a whitepaper authored by Mercator Advisory Group.

"Faced with a weak economy and multiple credit products, financial institutions must accelerate their collections to maintain liquidity," said George Peabody. "A few savvy financial institutions have incorporated text and mobile messaging into their proactive customer communications strategies. Within collections, it has proven to increase response rates and accelerate payments from borrowers. While text messaging adoption among consumers is growing exponentially it has remained relatively untapped by enterprise organizations."


WHEN: Thursday, April 9, 2009

2:00 p.m. ET/11:00 a.m. PT

WHAT: Webinar attendees will learn:

  • Why text messaging adds value to collections campaigns
  • Best practices for implementing text messaging
  • Regulatory concerns and technology limitations surrounding text messaging
  • How banks are benefitting from text messaging
  • What Free-to-End-User (FTEU) text messaging is and why it is critical

About SoundBite Communications, Inc.

SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results. Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time. Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications. For more information, visit

SoundBite is a registered service mark of SoundBite Communications, Inc.


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