Contact Information: Contact Information Jason Throckmorton or Rachel Levine LaunchSquad 415.625.8555 Offerpal(at)launchsquad(dot)com
Offerpal Media Partners With Outspark
Giving Gamers a Targeted Offer-Based Program to Earn Free SparkCash
| Source: Offerpal
FREMONT, CA--(Marketwire - March 30, 2009) - Offerpal
Media, the leading offer platform for social applications, social
networks, social games, virtual worlds and mobile applications, today
announced a partnership with Outspark, the leading online virtual
playground combining free-to-play games with personalized social
experiences. The two companies are working together on a program that
allows members of the Outspark community to earn free SparkCash for
participating in targeted advertising offers including free trials,
big-brand discounts, online surveys and more.
Offerpal Media already helps more than 800 social Web publishers earn eCPM
rates in the hundreds of dollars. Now, Outspark, home to an online
community of more than 4 million users and publisher of popular games
including Fiesta, Secret of the Solstice, Wind Slayer and Project Powder, will leverage
Offerpal Media's Managed
Offer Platform to enhance its in-game monetization capabilities. Gamers
can use the SparkCash they earn through the program to purchase hundreds of
unique digital items in all games, including clothing, weapons, pets,
power-ups and more.
"We're excited to be working with Offerpal to give our users great ways to
earn free SparkCash," said Wilson Kriegel, VP Business Development at
Outspark. "With SparkCash, users can purchase in-game items and portal
items for themselves and their friends. Offerpal allows more of our users
to customize their gaming experience."
Since its debut in late 2007, the Outspark community has grown to include
millions of teens and young adults between the ages of 15 and 25. Located
primarily in the United States and European Union, community members enjoy
spending time in Outspark games and socializing at Outspark.com, which
features robust social networking features including user profiles, buddy
lists, comment walls, virtual gifts, videos and more.
"Both advertisers and publishers are taking advantage of the free-to-play
online gaming industry," said Anu Shukla, CEO and Founder of Offerpal
Media. "Outspark has smartly targeted the 15- to 25-year-old consumer
sector, offering them a wide range of stimulating, quality games. We are
excited to partner with them and provide highly effective monetization
solutions for their platform and the broader social Web."
About Outspark
Outspark is a leading entertainment services company that publishes and
operates engaging online multiplayer games. Featuring a portfolio of
immersive free-to-play games and related content, the company is building
an online destination where members come for the games and stay for the
community. Backed by Tencent, Altos Ventures and DCM, Outspark is
headquartered in San Francisco, Calif., with a subsidiary office in Seoul,
Korea. For more information, visit www.outspark.com
About Offerpal Media
Offerpal Media is the first "Managed Offer Platform" for social
applications, online communities, social games, virtual worlds and the
Apple iPhone. The company's turnkey platform allows publishers to monetize
their traffic through targeted and relevant advertising offers, generating
publisher revenues at a network-wide average of $75 per day for every 1,000
Daily Active Users. Advertisers can tap into Offerpal Media's expansive
network to reach more than 50 million highly engaged and targeted
consumers. Based in Fremont, CA, and backed by top-tier venture capital
firms, Offerpal Media features an experienced management team with deep
roots in online advertising, personalization, and optimization
technologies. For more information, visit www.offerpalmedia.com.