China Crescent Enterprises, Inc. Advances Regional Expansion Campaign to Increase Presence in China

DALLAS, TX--(Marketwire - April 7, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCSE) is implementing a new strategy to expand its regional presence in China. Senior management just completed a business tour of high growth regions outside Beijing and Shanghai to develop new strategic partnerships intended to fuel rapid growth. Among other meetings, China Crescent management participated in a trade mission event held in Chongqing sponsored by the Israeli Embassy in China.

Senior management is scheduled to release a Webcast overview of the business tour on Monday, April 13 to detail $30 million in new revenue opportunities now in China Crescent's sales pipeline as a result of the recent business development tour.

2008 Financial Report Webcast

China Crescent recently released a management Webcast on its website reviewing the recently released SEC Form 10-K reporting the Company's 2008 business operations and financial performance. The Company reported $41.9 million in revenue for the fiscal year ended December 31, 2008, an increase of 5% over 2007. Net income increased 46% from $438 thousand in 2007 to over $638 thousand in 2008

Highlights from the Webcast

--  FY 2008 Performance
--  Management strategy in global financial crisis
--  Aligning share price and performance
--  Decrease of common stock
--  Majority shareholder restructure
--  Chinese domestic growth and investment
--  Improved profitability and operating margins
--  Acquisition plans

Financial Report Highlights

Balance Sheet:

--  Cash position up 75% over prior year ($2.6 m v. $1.5 m)
--  Total assets up 44% over prior year ($10.3 m v. $7.2 m)
--  Stockholders' equity up 74% from year-end 2007 ($4.5 m v. $2.6 m)

Statement of Operations:

--  Revenue for 2008 up 5% from 2007 ($41.8 m v. $40.0 m)
--  Gross profit for 2008 up 30% from 2007 ($2.3 m v. $1.8 m)
--  Net income (before currency translation) for 2008 up 46% from 2007
    ($638 k v. $438 k)

The Webcast is now available for review on the Company website. A link to the webcast titled 'FY 2008 Financial Review Webcast (April 3, 2009)' is available on the Company website under Current Events and Communications at:

For assistance accessing or listening to the Webcast, please email or call 214-722-3065.

Corporate E-mail Updates

To be added to China Crescent's e-mail database to receive company updates or to obtain more information on the Company, please send an e-mail to or call 214-722-3065.

About China Crescent Enterprises, Inc. (

China Crescent Enterprises, Inc. is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.


This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. 214-722-3065