Raab Guide Ranks Marketbright Among Top Demand Generation Systems

SAN BRUNO, CA--(Marketwire - April 7, 2009) - Marketbright, the leading on-demand marketing automation platform, today announced it has been featured in the Raab Guide to Demand Generation Systems, an in-depth independent study of the market. The Guide reveals that Marketbright offers a combination of powerful and unique features to accommodate the requirements for small, mid-sized and large Global marketing organizations. In a report based on the Guide, Raab Associates scores Marketbright's software among the top vendors for usability in both complex and simple marketing programs.

Based on independent research, the Raab Guide is a comprehensive source of information for buyers of campaign management and analytical marketing systems. The study compares seven leading vendors on more than 150 specific items in a comprehensive comparison matrix. Background materials explain which items are important to different types of companies and marketers.

Marketbright's powerful Web site integration and content management system, which is capable of managing a complete corporate Web site, was among the unique features singled out in the study. The report also highlights Marketbright's ability to manage channel partners and channel marketing campaigns beyond the capabilities of traditional demand generation systems.

"Uncovering the real differences among vendors and how they matter to business is complicated and time consuming," said David Raab, principal of Raab Associates Inc. "Marketbright's inclusion in the Guide will make it easier for their prospective customers to understand exactly what will be delivered through the Marketbright system and will help them determine which capabilities are most important to the success of their marketing efforts."

Demand generation is the fastest-growing segment of the marketing automation industry. Marketers use these Internet-based systems to acquire leads, nurture relationships and coordinate with sales departments. Demand generation systems work primarily with email and Web channels, and sometimes incorporate other media.

"In light of the economic climate, the Raab Guide is a very helpful resource as companies look to find the best and most innovative demand generation system to build their sales pipelines and close deals," said Dom Lindars, CEO of Marketbright. "Marketbright's strong position amongst other vendors demonstrates not only the breadth of our capabilities but also its ability to serve the needs of more complex and integrated marketing campaigns."

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 10,000 users at companies such as Varonis, Serena Software, SAP Business Objects and Genesys to make contact, manage leads and convert prospects to customers. Marketbright's full suite of integrated applications includes campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com

About Raab Associates Inc.

Raab Associates Inc. specializes in helping marketers to select and deploy marketing automation systems. Typical projects include needs definition, vendor selection, and performance measurement. The Raab Guide to Demand Generation Systems includes detailed system descriptions, screen shots, comparison matrices, and advice on managing selection projects. It is available at www.raabguide.com. David M. Raab has consulted on marketing technology since 1987. He has written hundreds of articles and conducted workshops in Europe, North America, Australia and Asia. His book "The Marketing Performance Measurement Toolkit" was published in March 2009 by Racom Communications and is available at www.racombooks.com.

Contact Information: Contact Information Rachel Levine or Jason Mandell LaunchSquad 415.625.8555 Marketbright(at)launchsquad(dot)com