WHAT: Marketbright, a leading on-demand marketing automation platform, will co-host a free Webinar with siteIQ on best practices companies can implement to improve customer experience on a corporate Web site. Many organizations still face major challenges with the customer experience of their Web sites. Corporate Web sites are often more of a barrier to buying than a gateway, and in many cases provide little more than "brochure- ware," which fails to address B2B prospects' real buying processes or needs. Erik Bower, Co Founder, VP of Products at Marketbright and Marty Gruhn, Co Founder, General Manager at siteIQ, have teamed up for this Webinar to discuss ways companies can improve their Web site to provide customers and prospects with a much more complete and productive experience. The Webinar, "Customer Experience 101: Does Your B2B Site Make it Hard for Customers to Buy?" will offer:
-- The top 10 best practices companies can implement to improve customer
experience
-- How to spot buyer blocks and fix them quickly
-- New strategies for engaging prospects early and often in the B2B
buying lifecycle
Attendees of this Webinar will also be eligible for a siteIQ and
Marketbright Web site Clinic.
WHEN: Tuesday, April 14th 2009 11:00am (PT)
WHERE: To register for the Webinar click here
About Marketbright
Marketbright delivers the leading software-as-a-service marketing
automation solution, enabling more than 10,000 users at companies such as
Varonis, Serena Software, SAP Business Objects and Genesys to make contact,
manage leads and convert prospects to customers. Marketbright's full suite
of integrated applications includes campaign management, email marketing,
event management, landing page creation, lead scoring, lead nurturing and
membership management. The company is privately held and headquartered in
San Bruno, Calif., and can be reached at http://www.marketbright.com
Contact Information: Contact Information: Rachel Levine or Jason Mandell LaunchSquad 415.625.8555 Marketbright(at)launchsquad(dot)com