BOSTON, MA--(Marketwire - April 8, 2009) - A new research report by Aberdeen Group, a
Harte-Hanks Company (
NYSE:
HHS), titled, "
Application Performance Management: Getting IT
on the C-Level's Agenda," revealed that 34% of organizations surveyed
increased their budgets for improving application performance. However,
these organizations are looking to optimize only 36% of the applications
that they considered business-critical. Obtain a complimentary copy of the
report at
http://www.aberdeen.com/link/sponsor.asp?cid=5807.
"Organizations are reporting that issues with application performance are
having a significant impact on their key business goals, but nearly half of
these organizations are not able to quantify that impact. At the same time,
the business management team is becoming increasingly involved in dealing
with these problems, but very often they are being left in the dark because
the majority of application performance management tools that are currently
being used were designed to be utilized by IT departments, not business
executives. It is no longer enough to have a good understanding of what
capabilities organizations need to implement to improve overall application
performance, but how to answer that 'so what' question from a business
perspective. That is to say, technology enablers that can help
organizations improve business performance are more likely to be given a
higher priority on corporate agendas. This type of approach will lead to a
higher return-on-investment in solutions for application performance
management regardless of the state of the economy," said Bojan Simic,
research analyst, Aberdeen.
The study also reveals that end-user expectations of application
performance are increasing, and in order to improve end-user satisfaction
it is no longer good enough to be able to address performance issues in a
timely manner. Organizations are increasingly looking to be more proactive
when managing application performance and their IT departments are being
tasked with a new challenge: how to identify and resolve potential
performance issues before they impact end-user productivity.
In this Aberdeen survey, respondents from the IT side of the business were
65% more likely to report that performance issues are having a significant
impact on employee productivity, whereas, the business side was 93% more
likely to report an impact on revenues and 30% are more likely to report an
impact on operational and infrastructure cost. This comes as a result of
the lack of visibility and resulting understanding of how applications are
impacting revenue generating processes.
A complimentary copy of this report is made available due in part by the
following underwriters: Compuware, Exinda Networks, NetQoS, Riverbed
Cascade and Shunra Software.
For additional access to complimentary
Information Technology Research, please visit
http://research.aberdeen.com/index.php/-information-technology.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen™ for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 723-7890, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Bojan Simic
Aberdeen Harte-Hanks
(617) 854-5281
bojan.simic@aberdeen.com