Seventh Generation Unveils Three New Natural Cleaning Products to Detoxify, Green Spring Cleaning

Natural Fabric Softener Sheets, Auto Dish Pacs and Rinse Aid Expand Seventh Generation Laundry and Dish Care Lines

BURLINGTON, VT--(Marketwire - April 9, 2009) - Earth-friendly spring cleaning just got three steps easier. Seventh Generation, the nation's leading brand of non-toxic and environmentally safe household products, today introduced Natural Fabric Softener Sheets, Auto Dish Pacs and Rinse Aid to its robust line of natural laundry and dish care options.

In the laundry room, Seventh Generation Natural Fabric Softener Sheets provide a green option to extend the life of clothing and linens. In the kitchen, the eco-friendly company's Auto Dish Pacs join the small single dose ranks. Rinse Aid rounds out a suite of safe and natural cleaning dish care products.

"Our entire product line sets the course for a more mindful way of household cleaning to create a brighter future for the whole planet," said Seventh Generation President and Chief Inspired Protagonist Jeffrey Hollender. "Creating products that are non-toxic and safe for everyone in the home is no small task -- yet nothing is more important."

Seventh Generation Natural Fabric Softener Sheets

Did you know?

If every household in the United States replaced just one box of polyester fabric softener sheets with Seventh Generation paper sheets, and recycled or composted after use, 6,000 tons of solid waste could be prevented from entering landfills, equivalent to 640 garbage trucks.

Seventh Generation Natural Fabric Softener Sheets are chlorine free and naturally formulated using plant-derived softening agents. Proven effective for maximum softness and reduction in static, the softener sheets do not use petroleum or animal fats. Additionally, the sheets are recyclable and biodegradable, even serving as good filler for compost.

--  Packaged in 65 sheet-count boxes
--  MSRP ranges from $4.99 to $6.49
--  Available in the best-selling Free & Clear option (free of dyes and
    fragrances) and Blue Eucalyptus & Lavender option  (derived from 100%
    essential oils and botanical extracts)
--  Chlorine free
--  Softens and reduces static
--  Uses Plant-derived softening agents

Seventh Generation Auto Dish Pacs

Did you know?

If every household in the U.S. replaced just one carton of 15-count, conventional branded auto dish pacs containing phosphates with a phosphate-free product, 14 million pounds of phosphates would be spared from entering our rivers, lakes and streams.

Seventh Generation's new auto dish pacs deliver concentrated dishwashing detergent in a convenient single-use form. Phosphate and chlorine-free, these concentrated pacs, secured in a biodegradable polymer shell, bring valuable environmental benefits while also offering premium cleaning performance and convenience.

--  Package contains 15 single-use, concentrated pacs
--  MSRP ranges from $4.19 to $5.29
--  Available in best-selling Free & Clear and Lemon options
--  Packaged in 100% post-consumer recycled box

Seventh Generation Rinse Aid

Did you know?

If every household in the United States replaced just one bottle of 8-ounce petroleum-based rinse aid with plant-containing product, 15,000 barrels of oil could be saved, enough to heat and cool 870 U.S. homes for a year!

Seventh Generation Rinse Aid is specifically formulated to rid dishes and glassware of spots and film with a natural and effective solution, compared to legacy brands which offer synthetically-based materials commonly containing alcohol -- a volatile organic compound (VOC) contributor. Seventh Generation's solution is derived from plants, biodegradable and VOC free.

--  Available in the Free & Clear option, complementary to any Seventh
    Generation auto dish care product
--  Packaged in an 8-ounce recyclable bottle good for up to 75 wash loads
--  MSRP ranges from $4.19 to $5.19

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home -- and for the community and environment outside of it. Seventh Generation also offers products for baby that are safe for your children and the planet.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at:

Contact Information: Contact: Chrystie Heimert / Brandi Thomas (802)658-3773 x 620 / x 760