BOSTON, MA--(Marketwire - April 9, 2009) - In an uncertain economy, conducting "business as
usual" is not an option. The importance of utilizing corporate data
effectively and more efficiently has become a critical strategy among
companies seeking to find new opportunities and strengthen existing
customer relationships. The latest benchmark research report, "
From Data Discovery to Business Insight," announced
by Aberdeen Group, a Harte-Hanks Company (
NYSE:
HHS), found that the top
pressure driving companies to investigate data discovery capabilities is
the need to replace gut-feel decisions with fact-based decisions. To obtain
a complimentary copy of the report, visit
http://www.aberdeen.com/link/sponsor.asp?cid=5801.
The research report delivers 24 pages of hard-hitting facts based on
responses from over 200 companies, and investigates the steps that top
performing companies are taking to generate Best-in-Class performance.
The report reveals the operational business intelligence capabilities that
top performing companies are acquiring to increase internal awareness and
focus on the untapped value of internal and external data sources.
Aberdeen's research further found:
*86% of Best-in-Class have been performing data discovery activities for
more than two years, compared to 56% of Laggard companies
*79% of Best-in-Class have established C-level support of data discovery
initiatives, compared to only 62% of all others (Industry Average and
Laggard companies combined)
*Best-in-Class companies have elevated customer satisfaction by 16%,
compared to all others with only a 4% increase
"Many companies are spending less and may be choosing a 'do nothing'
option," says David Hatch, VP and Group Director, Aberdeen. "This implies
an unwillingness to admit that the current BI environment is not delivering
what is needed. Meanwhile, some companies are realizing significant gains
via discovery of revenue and risk management opportunities through the
process of correlating data relationships that may not have been considered
within traditional reporting and analysis activities of the past."
A complimentary copy of this report is made available due in part to the
following underwriters: Oracle and IBM.
For complimentary access to
Information Technology Research, including Business
Intelligence, please visit
http://research.aberdeen.com/index.php/-information-technology.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2009 AberdeenGroup, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617)854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
David Hatch
Aberdeen Harte-Hanks
(617) 854-5329
david.hatch@aberdeen.com