Dedicated Market Focus: Omron Announces Strategy and Launch of Application Oriented Sales Team

SCHAUMBURG, IL--(Marketwire - April 15, 2009) - Omron Electronic Components LLC has announced the creation and deployment of a new strategic sales team to its already well-established sales force. The new group is identified as Application Oriented Sales (AOS), and carries a fundamental mission of developing new products in the marketplace, based on leading customers' demands in focused markets. Through extensive research and in-depth planning with corporate Product Marketing teams, the first four focus markets identified for the Omron team are: Hand Held, Video over Fiber, Automated Test Equipment (ATE), and Home Appliance.

After defining the focus markets, Omron then assembled their dedicated team, assigning nine senior Sales Engineers to the respective markets in which they have expert knowledge and experience. The team will fully support customers, CEMs, and ODMs from design to production by coordinating proper communications through the local product marketing group, logistics, overseas factories, and sales departments to support global efforts. Customers will benefit from the seamless and streamlined strategy that their dedicated AOS team member brings to their domestic and global business, while providing the highest quality solutions specifically targeted for their vertical market applications.

"We have assembled a strategic sales team to focus on the leading technology companies in specific markets. By combining our core competence and core technology, we will partner with these market leaders to assist in meeting their current and future product needs. I am very excited for the opportunity to merge the experience of this dedicated sales team with our product technology advantages. With the addition of the AOS team, we will strengthen our relationships with our key target accounts both domestically and globally," said AOS Sales Manager, Jeff Rogers.

Omron's Chief Operating Officer and Managing Business Director, Mr. Nigel Blakeway, further commented, "Omron has always made a global commitment to support our customers in every region of the world. I believe the dedicated focus of this new team will carry on that promise in the Americas region, continuing to ensure that we deliver the very best technology solutions to those key market areas where we can make a significant difference. I am tremendously encouraged by the market's response to the AOS team initiative and I look forward to expanding this organization, encompassing other new market sectors very soon."

Additional information concerning Omron's Application Oriented Sales, may be obtained by calling the corporate headquarters at 847-882-2288, or by emailing components@omron.com

Omron Electronic Components is a leading manufacturer and provider of advanced electronic components, with over 75 years of experience. Extensive product groups include relays, switches, connectors, MEMS flow sensors, pressure sensors, and optical components. Omron Electronic Components is the Americas subsidiary of Omron Corporation, a $7.5 billion global leading supplier of electronics and control system components and services. Their broad product offering can be found in applications for the communications, transportation, medical, HVAC, appliance, industrial automation, consumer electronics, and test & measurement markets around the world. Omron Electronic Components has an extensive sales network consisting of regional sales engineers, inside sales representatives, technical sales assistants, customer service staff, and an authorized Distributor network.

Contact Information: Additional Press Information Contact: Cami Marsh 847-755-7814 Email: cami.marsh@omron.com