Hart-Boillot Podcast Series Provides New Forum for Experts in Technology and Education

WALTHAM, MA--(Marketwire - April 24, 2009) - Hart-Boillot, a branding and public relations agency specializing in higher education, medical devices, clean- and high-technology markets, today launched a podcast series featuring discussions with key influencers in these markets. The series provides a platform for experts to discuss growing changes and challenges in their industries and address real and theoretical solutions without the restrictions often imposed by publications, corporations and institutions. Podcast episodes are free and available for download on HB's Web 2.X Web site page and the agency's iTunes page.

The kickoff episodes include:

-- Joel Makower, author of the recently published "Strategies for the Green Economy" and a highly popular blog "Two Steps Forward," discussing green-washing and green-muting;

-- Sean Fenske, Editor-in-Chief of Medical Design Technology, discussing medical device design and the influence of aesthetics on the industry;

-- Don Barry, Product Manager for ContextVision's X-ray division, discussing the state of the medical imaging industry and marketing trends;

-- Lee Goldberg, Senior Section Editor at en-genius.net, discussing changes in the technology publishing industry and how to identify reliable clean-tech reporting;

-- Vincent Biancomano, long-time technology editor and power electronics expert, discussing the landscape of engineering reporting; and

-- Suzanne Deffree, Managing Editor / News Editor for Electronic News and EDN, discussing the consumer electronics field and its enduring strength in poor economic times.

"HB's podcast gave me a lively, compelling way to share some of the ideas I've been working on with a larger audience," said Goldberg. "Podcasts create a terrific platform on which to cover some complex concepts while still keeping the program short and sweet. Plus, the audio format has much more impact than a traditional blog and more lasting value than those oh-so-fashionable, but shallow, tweets."

"Many of our constituents want to hear from experts like Joel Makower or Suzanne Deffree, but rarely find the time to read either at work or at home," said Nicolas Boillot, Managing Partner, Hart-Boillot. "Podcasts provide an ideal channel for interested audiences to download and listen at their leisure, whether commuting, exercising or even cooking."

Hart-Boillot is working to produce a continuous stream of podcast installments with experts in higher education, medical devices, clean- and high-technology. To learn more about HB podcasts, provide feedback or to participate in the series, please contact Katie Delach at kdelach@hartboillot.com or 781-893-0053.

About Hart-Boillot, LLC

Hart-Boillot was founded in 1999 as a business-to-business advertising, public relations and graphic design agency. Hart-Boillot's clients include Confirmit, ContextVision, Coghlin Companies, EMC, ForHealth Technologies, PRQA, Venyu, Tail-f Systems, the Messaging Industry Association (TMIA), Vicor Corporation, Harvard University, Northeastern University and others. To learn more about Hart-Boillot, please visit the agency Web site at www.hartboillot.com, or call 781-893-0053.

Contact Information: Contact Information: Katie Delach Hart-Boillot, LLC 781-893-0053 ext. 19 kdelach@hartboillot.com