China Crescent Enterprises, Inc. Announces On-Demand Webcast to Discuss Continued Listing on Reg SHO List and Anticipated Ongoing Buy-In and Potential PPS Increase

On-Demand Webcast Wednesday, May 20


DALLAS, TX--(Marketwire - May 19, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCTR) today announced the Company will release an on-demand Webcast, Wednesday, May 20th to review the Regulation SHO Threshold List. The price per share (PPS) increased more than 39% with a high volume of trading on Friday, May 15, following the Company's first announcement of listing on the Regulation SHO threshold list on Thursday, May 14, 2009. The Company remains listed on the "threshold security" list as of the close of trading yesterday. Management continues to anticipate a possible buy-in that could result in an increased share price.

Regulation SHO Listing Indicates Stock May Have Been Sold Short

Regulation SHO is intended to provide a regulatory framework governing short selling of securities. Regulation SHO is designed, in part, to fulfill several objectives, to include establishing uniform locate and delivery requirements in order to address problems associated with failures to deliver and potentially abusive "naked" short selling (i.e., selling short without having borrowed the securities to make delivery).

A Buy-In and Increased PPS May Result to Cover Possible Short Sales

China Crescent has been added to the threshold security list because a number of stock sales have been transacted but the actual shares have not been delivered. The number of failures to deliver has exceeded the Regulation SHO guidance. China Crescent will remain on the threshold security until the specified level of fails has not exceeded the Regulation SHO standard for five consecutive settlement days. Any failure to deliver that has resulted from a "naked" short sale may result in a corresponding stock purchase to cover the short position. Stock purchasing to cover short sales can add to the ordinary demand for stock purchases and correspondingly contribute to an increased price per share.

On-Demand Webcast

The Webcast will be available for viewing on-demand. A link for accessing the Webcast will be available on the Company's corporate website on May 20th. The Webcast will provide more detail on Regulation SHO in addition to providing more insight into management's perspective on the roll of short selling as it pertains to the public micro cap market. Specifically, the Webcast will review the potential impact of the Regulation SHO threshold security listing on the China Crescent common share price.

For more information on Regulation SHO see:

(link: http://www.nasdaqtrader.com/trader.aspx?id=RegSHOThreshold).

Corporate E-mail Updates

To be added to China Crescent's e-mail database to receive company updates or to obtain more information on the Company, please send an e-mail to ir@chinacrescent.com or call 214-722-3065.

About China Crescent Enterprises, Inc. (http://www.chinacrescent.com/)

China Crescent Enterprises, Inc. reported over $40 million in profitable Revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3065