Three Gramicci Products Named Buzzillions(R) Reviewers' Choice(TM) Award Finalists in Casual Adventurers Category

AGOURA HILLS, CA--(Marketwire - May 28, 2009) - Gramicci (www.gramicci.com), considered the 'soul brand' of the outdoor apparel industry, today announced that its Original G Pant, Original G Quick-Dry Shorts and Seabreezer QD Shorts SPF 30 were voted 2008 Buzzillions Reviewers' Choice™ Award Finalists in the Casual Adventurers category. The Buzzillions Reviewers' Choice Awards are awarded based on the opinions of real consumers who have purchased and used the product and posted their reviews on Buzzillions.com (www.buzzillions.com), the Web's premier hub for customer reviews.

Buzzillions.com is the only product review site that categorizes its reviews by "user personality," enabling consumers to get ratings and reviews from people just like them. In Gramicci's case, the awards were determined based on reviews specifically from Casual Adventurers.

"We are pleased that the iconic Original G Pant and two products incorporating some of our newer technologies, are winning the praise of the people whose opinion we value the most: our ultimate consumer," said Marty Weening, president of the growing and eclectic outdoor lifestyle apparel company, which is based in Agoura Hills. "The Buzzillions Reviewers' Choice Awards represent an affirmation of Gramicci's philosophy of listening to what our customers want and then delivering on their wishes."

Initially designed with the climber in mind, the Original G Pant remains Gramicci's signature product and top-selling pant. From climbing to yoga to gardening or just kicking back after a long day at the office, this four-pocketed pant is ideal for adventure or lounging. Made from the 100% cotton fabric Dourada, the foundation of the company's Natural Comfort Technology, the Original G Pant features Gramicci's renowned gusset crotch, elastic waist and easy-cinch release belt for adjustable comfort on the move.

The Original Quick Dry G Short is ideal for hiking, climbing, running, tennis, exercising, gardening or relaxing. Re-invented in nylon, Gramicci's signature short is considered one of the lightest quick-dry shorts available. With two pockets and a Destine dye-aged appearance, the garment also incorporates Gramicci's gusset crotch, elastic waist and easy cinch release belt. The quick drying, high-count nylon fabric is also 30% SPF treated.

Made with 100% quick drying nylon, the Seabreezer Short features Gramicci's exclusive DASA finish with a 30 SPF to protect skin from the sun's harmful rays during summer adventures. Other features include the gusset crotch and cinch-release belt.

"Most product awards are judged by a small group of industry experts," said Andy Chen, CEO of Buzzillions. "The Buzzillions Reviewers' Choice Awards are unique in that they are judged by the people, for the people. It speaks volumes for Gramicci to be recognized by the toughest judges of all -- their customers."

For a full list of winners visit Buzzillions Reviewers' Choice Award Announcement (http://blogs.buzzillions.com/reviewers-choice-award-winners/)

About Gramicci

Gramicci, considered the 'soul brand' of the outdoor industry, is first associated with the iconic styles of the industry, including its introduction of the G-climbing pant and short over 26 years ago. In recent years, the company has evolved into a multi-functional outdoor lifestyle apparel brand. Gramicci is now known for its advanced organic natural fiber technologies, engineered "freedom of movement" comfort design, and its "perfectly imperfect" weathered fabric and garment finishes. Its lines are sold within three distinct product segments: The Vintage G-Series of archival Gramicci designs, G-Life -- Nature inspired lifestyle apparel, and Greenicci the all-organic/recycled collection. For more information, visit: www.gramicci.com.

About the Buzzillions® Reviewers' Choice™ Awards

Buzzillions Reviewers' Choice Awards are selected utilizing a special algorithm that ranks products reviewed by consumers in the calendar year of 2008. This algorithm incorporates star ratings, number of reviews and the reliability of the reviewers (reviews by "Verified Buyers" are given more weight). The #1-ranked product is awarded "Reviewers' Choice Winner" status. The #2 - #5-ranked products are awarded "Reviewers' Choice Finalist" status. Buzzillions.com, which has nearly five million reviews, is a one-stop product research site for consumers, providing reviews and recommendations from real product users for more than 700,000 products in thousands of categories, including consumer electronics, apparel, sporting goods, health & beauty and home & garden.