Workforce and Fleet Utilization Benefits Drive Adoption of GPS-Enabled Solutions

BOSTON, MA--(Marketwire - June 9, 2009) - In an uncertain economy, leading organizations are turning to GPS-enabled Service Workforce and Fleet Management solutions to drive efficiencies into their service organizations so as to maintain customer satisfaction levels, drive resource utilization levels while controlling service-related costs. These firms are actively looking to increase visibility into all service resources via GPS, according to a recent research report titled "Service Workforce and Fleet Management: Driving Utilization with Location Intelligence," published by the Aberdeen Group, a Harte-Hanks Company (NYSE: HHS).

"Organizations responding to our research indicate that they currently monitor and track the location of 35% of their workers and 47% of their vehicles," said Sumair Dutta, senior research analyst, Aberdeen Group. "This is up from averages of 23% for workers and 35% for vehicles in 2008 with indications of further investments in 2010. These results are indicative of the value offered by GPS-enabled tracking, navigation and routing solutions in meeting cost containment and customer management pressures faced by today's service and manufacturing organizations."

Research findings in the Service Workforce and Fleet Management report indicate responding firms have seen the following average improvements in key service performance indicators since the adoption of GPS-enabled solutions:

--  A 25% reduction in idle times
--  A 32% increase in fleet utilization
--  A 22% decrease in fuel costs and a 31% drop in daily mileage
--  A 23% boost in workforce productivity
    

The report also finds that leading service organizations are nearly two times as likely as all others to be leveraging fleet management applications and more than three times as likely to be using intelligent routing systems. In addition, leading firms are significantly more likely than all others to actively integrate captured location information and intelligence into their field service scheduling and parts management systems to drive overall service delivery efficiency.

A complimentary copy of this report is made available due in part by the following underwriters: Wireless Matrix, Intergis, and GPS Insight. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5866.

For additional access to complimentary Service Management Research, please visit http://research.aberdeen.com/index.php/-service-management

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

Contact Information: Media Contact: Sumair Dutta Aberdeen Harte-Hanks (617) 854-5298 sumair.dutta@aberdeen.com