Contact Information: Contact Information Jason Throckmorton or Rachel Levine LaunchSquad 415.625.8555 Offerpal@launchsquad.com
Offerpal Media Partners With Tapjoy to Drive New Revenue Streams for iPhone Application Developers
Joint Solution Monetizes and Grows Userbase for iPhone Applications Through Virtual Goods and Rewarded Installs
| Source: Offerpal
FREMONT, CA--(Marketwire - June 25, 2009) - Offerpal
Media, the leading monetization platform for social networks, online
games, virtual worlds and mobile applications, today announced a
partnership with Tapjoy, developers of
the public Tapjoy SDK,
to provide iPhone application developers with new solutions to help them
monetize their applications through the sale of virtual goods. The joint
solution is available today as part of Tapjoy's comprehensive Software
Development Kit, a package of services built to help mobile app developers
improve their apps and make them more profitable. The SDK can be partially
or fully downloaded for free, at www.tapjoy.com.
While Offerpal Media has been operating on the iPhone since January of this
year, the partnership with Tapjoy further extends the company's reach to
all Tapjoy-enabled applications. Tapjoy's SDK also makes it easier than
ever for iPhone app developers to integrate Offerpal's "Managed Offer Platform" as
a native part of the user experience. A key feature of the joint solution
is the ability for developers to grow their apps quickly through rewarded
installs of active, engaged mobile gamers across the Tapjoy network of
millions of users.
"Until recently, mobile app developers have been at a disadvantage in terms
of options to monetize their userbase," said Anu Shukla, CEO and Founder of
Offerpal Media. "Developers have told us they need more options to
monetize, and the joint Offerpal and Tapjoy solution will help many iPhone
app developers make the leap to profitability more quickly and easily."
Tapjoy, also the developers of top-ranked iPhone apps such as TapDefense,
TapSudoku and TapWord, used their key learnings from building their own
apps to create the Tapjoy SDK. In addition to the joint Offerpal-Tapjoy
monetization and rewarded install solution, other services in the SDK
include mobile ad network optimization, full app analytics, wagered
tournaments and challenges between users, and customizable rankings and
leaderboards.
"Offerpal Media is the largest virtual currency monetization solution, and
we are delighted to be working with them," said Lee Linden, Co-founder of
Tapjoy. "This partnership is an exciting endeavor for us and reaffirms our
commitment to delivering the most effective and reliable services to the
mobile app development community."
Developers interested in learning more can visit Tapjoy at
http://www.tapjoy.com or email publishersupport@tapjoy.com.
About Tapjoy
Tapjoy provides a platform for developers to help improve their mobile apps
and make them more profitable. Features of this platform include an Ad
Optimizer, Virtual Goods Monetization System, Wagered Tournaments, Rankings
and High Scores, Online Challenges, and more. In addition to the platform,
Tapjoy has a subsidiary, TJ Games Studios, which builds mobile games. These
games serve as a testbed for the Tapjoy platform and include titles such as
TapDefense, TapSudoku, and TapWord on the iPhone and MisMisMatch and
Coloroid for Android.
About Offerpal Media
Offerpal Media is the first "Managed Offer Platform" for social
applications, online communities, social games, virtual worlds and the
Apple iPhone. The company's turnkey platform allows publishers to monetize
their traffic through targeted and relevant advertising offers, generating
publisher revenues at a network-wide average of $75 per day for every 1,000
Daily Active Users. Advertisers can tap into Offerpal Media's expansive
network to reach more than 50 million highly engaged and targeted
consumers. Based in Fremont, CA, and backed by top-tier venture capital
firms, Offerpal Media features an experienced management team with deep
roots in online advertising, personalization, and optimization
technologies. For more information, visit www.offerpalmedia.com