iAPPS Content Manager and iAPPS Analytics Chosen by Global Distributor of Technology Products

Intelligent Delivery of Persuasive Content and Automated Page Tagging Made Possible Through Native Integration of iAPPS Product Suite

WOBURN, Mass., June 30, 2009 (GLOBE NEWSWIRE) -- Bridgeline Software, Inc. (Nasdaq:BLSW), a developer of SaaS-based web application management software and award-winning interactive business technology solutions, announced today that a global distributor of technology products has extended their traditional business model by leveraging iAPPS Content Manager and iAPPS Analytics in Bridgeline's SaaS environment. Building upon the company's long established, traditional distribution channels, the new website offers a foundation that extends their customer base through a new partner extranet that provides real time product, pricing, and inventory information integrated from external data sources. Through a secure authentication process, the website is able to deliver personalized content based on user preferences and partner levels. And like all iAPPS-powered websites, this web property leverages both standard and advanced content management functionality such as real-time content updates, inline content editing, multi-site management, and RSS content syndication management, along with a full suite of powerful web analytics reporting tools and automated page tagging.

By integrating web analytics with web content management, the iAPPS Product Suite facilitates extremely cost-effective, yet sophisticated persuasive content delivery capabilities typically found only in much more expensive and customized solutions. Using iAPPS standard administrative toolset, non-technical users can manage and deliver persuasive content based on specific visitor segments or profiles established through specific or sequential user behavior such as accessed content or actions such as downloading various marketing collateral. Intelligent delivery of persuasive content targeted to profiles or specific user actions can improve overall user experience and increase conversion rates which in turn can produce greater website ROI and maximum business impact.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities - enabling business users to swiftly enhance and optimize the value of their web properties. Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia Lottery. To learn more about Bridgeline Software, please visit www.bridgelinesw.com.

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All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.


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