Shop MOST OFTEN for Home Improvement Adults 18+ Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Home Depot 31.4% 29.2% 30.6% 29.1% 28.5% Lowe's 21.5% 19.7% 22.5% 23.4% 24.3%In addition to Lowe's, Walmart, ACE Hardware, Target and Sears experienced growth year-over-year, while Home Depot's growth in consumer preference share is relatively stagnant:
HOME IMPROVEMENT CONSUMER PREFERENCE SHARE Store June 2008 June 2009 +/- CEI* Walmart 5.2% 6.3% +1.1 121.76 Lowe's 23.4% 24.3% +0.9 104.04 ACE 2.4% 2.8% +0.4 114.57 Hardware Target 0.6% 0.7% +0.2 126.68 Sears 0.7% 0.8% +0.1 113.03 Menards 3.5% 3.3% -0.1 95.80 Home Depot 29.1% 28.5% -0.6 98.06 *CEI measures growth in share of consumer preference year over year. An index of 100 is flat, while an index of 105 indicates 5% growth. Source: BIGresearch Retail Ratings Report, June '09When it comes to consumers who report a household income greater than $50,000, Home Depot's consumer preference share is down 2.6 points year-over-year. On the other hand, Lowe's share is up 2 points, shortening the gap in this segment as well:
HOME IMPROVEMENT CONSUMER PREFERENCE SHARE - HH INCOME GREATER THAN $50K Store June 2008 June 2009 +/- CEI* Lowe's 29.6% 31.6% +2.0 106.60 Walmart 2.9% 3.4% +0.5 117.27 OSH 0.4% 0.8% +0.4 192.73 ACE 2.3% 2.6% +0.3 110.95 Hardware Menards 3.6% 3.8% +0.2 105.61 Sears 0.9% 0.7% -0.3 73.08 Home Depot 37.8% 35.2% -2.6 93.05 Source: BIGresearch Retail Ratings Report, June '09For an excerpt from the June Ratings Report: http://info.bigresearch.com/. BIGresearch's Retail Ratings Reports (RRR) are available monthly for 12 major merchandise categories. They are developed from BIGresearch's monthly Consumer Intentions & Actions (CIA) Survey of over 8,000 online interviews. About BIGresearch BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive and media. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents. More information is available at http://www.bigresearch.com.
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