BOSTON, MA--(Marketwire - July 9, 2009) - Organizations are facing pressure to deliver
actionable information to the enterprise that is timely and effective
toward meeting business goals. This requires that companies have access to
the information, the ability to combine, aggregate and integrate the
information, and deliver self-service access to BI for non-technical end
users when, where and how they need it. The latest research report, "
Pervasive BI: Six Steps to Enterprise-Wide
Business Intelligence," published by
Aberdeen Group, a Harte-Hanks Company
(
NYSE:
HHS), found that the top pressure driving companies to achieve
higher levels of BI pervasiveness is the need to improve the speed of
access to business data.
The research report delivers 24 pages of hard-hitting facts based on
responses from 370 companies, and investigates the steps that top
performing companies are taking.
The report reveals what leading companies -- those within the top 20% of
aggregate performance -- have been able to achieve through their
initiatives to make BI more pervasive:
* Deliver BI to 60% of the workforce, more than 2.5x greater penetration
than industry peers
* Deploy BI solutions in less than half the time of Industry Average
companies, and more than 4 times faster than Laggards
* Achieve more than twice the level of BI software user satisfaction than
Industry Average companies
* Require 28% fewer FTEs to support BI deployments than all others
* Achieve self-service BI access for non-technical users at 12 times the
rate of Laggard performers
"One of the areas of the business that leading companies have identified as
'low hanging fruit' for BI deployment is an integrated approach within
enterprise applications, such as ERP and CRM solutions," says David Hatch,
VP and Group Director, Aberdeen. "Since these software solutions tend to be
used by many departments enterprise-wide, the ability to provide more
pervasive access to BI can be, at least partially, achieved by integrating
BI as a module or an extension of existing enterprise applications."
A complimentary copy of this report is made available due in part to the
following underwriters: QlikTech and SAP BusinessObjects. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5873.
For complimentary access to
Information Technology Research, including Business
Intelligence, please visit
http://research.aberdeen.com/index.php/-information-technology.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen™ for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 723-7890, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
David Hatch
Aberdeen Harte-Hanks
(617) 854-5329
david.hatch@aberdeen.com