Top 25 Most Influential Technology Vendors

BOSTON, MA--(Marketwire - July 9, 2009) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announced the release of its "2009 State of the Market: Mid Year Insights Report" which comes at a time when organizations are in the midst of making decisions that could determine their viability over the next few quarters. While organizations today are faced with the obvious economic uncertainty, corporate leaders are also tasked with the dynamics of a new millennial work force, sustainability imperatives as well as growing governance and regulatory issues. Based on a global survey of 1,607 executives from 36 countries, "The 2009 State of the Market: Mid-Year Insights Report" highlights the best practices and recommended actions for managing customers, employees, products, services, and information technology in today's volatile market.

Research survey participants were asked to identify the top three technology companies that had the most influence on their organization over the course of the past year. The question was presented in an open text format to elicit unaided, top-of-mind, responses. The most frequent responses include:

1. Microsoft          11. Sun Microsystems    21. Accenture
2. IBM                12. Apple               22. TATA Consultancy
3. Oracle Corp.       13. Infor               23. Lawson
4. Hewlett Packard    14. Sage                24. Motorola
5. SAP                15. Siemens             25. ADP
6. Dell Inc.          16. RIM
7. Cisco Systems      17. Adobe
8. Salesforce.com     18. AT&T
9. Google             19. Intel
10. EMC               20. Lenovo

New entrants into the Top 25 include: Intel (#29 in 2008), Lenovo, TCS (#43 in 2008), Lawson (#34 in 2008) and ADP (#44 in 2008). To analyze the true technological drivers of value within an organization, Aberdeen used its AXIS™ framework, an objective fact-based vendor assessment methodology designed to assist organizations in making technology purchasing decisions, enabled the assessment of vendors using two criteria: 1) Value Delivered (as reported by customers) based on key performance indicators drawn from Aberdeen's domain-specific body of primary fact-based research; and 2) Market Readiness of the vendor organization determined by 250 business elements as extracted from vendor questionnaires, public records, vendor briefings and customer interviews. Top Vendors Delivering Value Include:

Customer Management: Customer Relationship Management (Q2, 2009)
-- Oracle/Siebel
-- Microsoft Dynamics CRM
-- Salesforce.com

Product Value Chain: Manufacturing Operations Management Process Industries
(Q2, 2009)
-- ABB
-- Rockwell Automation
-- Invensys

Technology: Network Application Visibility (Q3, 2009)
-- Infovista
-- HP Procurve
-- Net QoS

About "The 2009 Aberdeen Report State of the Market: Mid Year Insights":

Each section of the report is designed to serve two purposes: 1) educate the CEO on key trends, initiatives and developments; and 2) provide guidance to functional leaders as they encounter new challenges, embrace new opportunities and adapt to the changing economic environment, providing executive teams with a roadmap to navigate through uncertain times. A copy of the report can be obtained at: http://resources.aberdeen.com/2009AberdeenReport

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

Contact Information: Media Contact: Tracey Jones Aberdeen Harte-Hanks (925) 264-1838 tracey.jones@aberdeen.com