EducationDynamics and Aslanian Group Merge to Create Higher Education's Most Comprehensive Marketing Company

HOBOKEN, NJ--(Marketwire - July 20, 2009) - EducationDynamics (http://www.educationdynamics.com), higher education's leading marketing company, today announced a merger with Aslanian Group, an industry mainstay specializing in adult student market analysis. The merger of the two entities will result in the creation of a Market Research and Analysis Division, imposing a formal infrastructure to EducationDynamics' continuing passion for gleaning leading-edge market analysis that ultimately helps institutions find, enroll and retain students.

"This merger is a logical step that creates substantial value for client partners and stakeholders of both EducationDynamics and Aslanian Group," explains Steve Isaac, CEO of EducationDynamics. "The newly-formed Market Research and Analysis Division will enable us to provide our client partners with a deeper range of market analysis essential to making highly informed decisions, filling a critical gap that exists in higher education marketing today."

EducationDynamics is now uniquely positioned to provide institutions with the most comprehensive suite of technology solutions and research associated with student prospecting, enrollment and retention efforts. Client partners will benefit from the following:

--  A broader and deeper range of market analysis to help institutions
    make strategic decisions;
--  An extensive compilation of proprietary data regarding specific
    markets and student categories; and
--  Expanded custom market research resources.
    

Aslanian Group was founded by veteran higher education expert Carol Aslanian, who possesses nearly 30 years of experience in the field and has helped advance the enrollment goals of more than 300 colleges and universities during that time. Under the EducationDynamics corporate umbrella, Aslanian will provide market analysis, consulting and professional development services to help institutions increase their market share of students despite an increasingly competitive landscape.

"While historically Aslanian Group has focused on assisting higher education institutions analyze regional supply and demand among adult learners, joining forces with EducationDynamics will strengthen our ability to address the ever-expanding online learning market, as well as traditional-aged markets that increasingly seek the efficiencies and convenience of instructional settings adults have always sought," says Aslanian.

Additionally, EducationDynamics will maintain and expand the professional conferences and events currently offered by Aslanian Group, many of which have been hailed as the definitive professional development seminars for individuals involved in higher education marketing.

About EducationDynamics

EducationDynamics, a portfolio company of Halyard Capital, is higher education's leading marketing and information services company dedicated to helping institutions find, enroll and retain more students. Its content-rich and highly visible education websites, including EarnMyDegree.com, eLearners.com, GradSchools.com, StudyAbroad.com and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition. For more information, visit http://www.educationdynamics.com.

Contact Information: Contact: Nikki Martin 303.433.7020