China Crescent Enterprises, Inc. Announces Plan to Introduce Smartphone Software to Largest Mobile Phone Market in the World With an Estimated 550 Million Users

On-Demand Webcast Posted on Corporate Website


DALLAS, TX--(Marketwire - July 21, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCTR) has posted an on-demand Webcast on its corporate website. The Webcast reviews the Company's recently announced strategy to deliver software solutions to the smartphone and mobile computing market in China and includes an overview of the product offering and the market opportunity. Additionally, the Webcast includes discussion on the Company's recent listing on the Regulation SHO "threshold security" list and the potential positive impact this listing may have on the Company's share price and a suggested fair value price per share of $.30.

Regulation SHO Listing Indicates Stock May Have Been Sold Short

The Company was listed on the Regulation SHO "threshold security" list after the close of trading Friday, July 17, 2009. Management anticipates a possible buy-in that could result in an increased share price.

Regulation SHO is intended to provide a regulatory framework governing short selling of securities. Regulation SHO is designed, in part, to fulfill several objectives, to include establishing uniform locate and delivery requirements in order to address problems associated with failures to deliver and potentially abusive "naked" short selling (i.e., selling short without having borrowed the securities to make delivery).

See the following link for more information:

http://www.nasdaqtrader.com/trader.aspx?id=RegSHOThreshold

A Buy-In and Increased PPS May Result to Cover Possible Short Sales

China Crescent has been added to the threshold security list because a number of stock sales have been transacted but the actual shares have not been delivered. The number of failures to deliver has exceeded the Regulation SHO guidance. China Crescent will remain on the threshold security list until the specified level of fails has not exceeded the Regulation SHO standard for five consecutive settlement days. Any failure to deliver that has resulted from a "naked" short sale may result in a corresponding stock purchase to cover the short position. Stock purchasing to cover short sales can add to the ordinary demand for stock purchases and correspondingly contribute to an increased price per share.

Webcast to Review Smartphone and Mobile Computing Strategy

A link to today's Webcast titled 'Mobility Partnership and Fair Value Target PPS Update (Reg SHO Threshold Overview) (July 21, 2009)' is available on the Company's website under Webcasts at: http://www.newmarkettechnology.com/about-newmarket-china.htm.

Corporate E-mail Updates

To be added to China Crescent's e-mail database to receive company updates or to obtain more information on the Company, please send an e-mail to ir@chinacrescent.com or call 214-722-3065.

About China Crescent Enterprises, Inc. (http://www.chinacrescent.com/)

China Crescent Enterprises, Inc. reported over $40 million in profitable Revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist Western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3065