Tapjoy Launches Complete Mobile Application Optimization Platform With Crucial Analytics Features

Tapjoy Partners With Leading iPhone Analytics Provider, Pinch Media, to Increase Performance and Profitability for iPhone Application Developers

San Francisco, California, UNITED STATES

PALO ALTO, CA--(Marketwire - July 21, 2009) - Tapjoy today announced a new version of their public Tapjoy SDK, a comprehensive suite of tools and services designed to help mobile developers improve their applications, grow their user base and make them more profitable.

The latest version of the platform now includes Pinch Analytics, leading measurement software from Pinch Media which provides iPhone application developers with the insight to make more informed decisions on how best to improve and enhance their applications. This partnership enables iPhone app developers to get the full benefits of both solutions in one comprehensive dashboard. The new SDK can be downloaded for free in parts or its entirety at www.tapjoy.com.

"While the opportunity for innovation on mobile devices has increased significantly in the past year, mobile app developers are still facing great challenges and inefficiencies in monetizing and improving their apps," said Lee Linden, Co-founder of Tapjoy. "We are committed to providing developers with the one-stop suite of key services to become more profitable and successful. By partnering with an industry leader like Pinch Media we will more easily and quickly meet these needs by offering deep analytics capabilities in tandem with monetization and audience growth services."

"It is great to hear that these two invaluable services are being combined. This will make our lives a lot easier and will allow us to spend more time on app innovation and creativity. We're very excited to try it out," said Charles Ju, CEO of PlayMesh.

Tapjoy, founded by the developers behind top-ranked iPhone apps TapDefense, TapSudoku and TapWord, have taken the key learnings from building their own bestselling apps to create the Tapjoy SDK. The Tapjoy SDK integrates with any iPhone application, providing services such as a virtual goods monetization system with Offerpal Media's Managed Offer Platform and rewarded installs, mobile ad network optimization, customizable gaming features and now full analytic capabilities supported by Pinch Media.

Since launching in April 2008, Pinch Media has helped thousands of app developers grow their businesses and generate higher revenues through their industry-leading Pinch Analytics product. With Pinch Analytics, developers can easily measure and receive reports on critical in-application information, including unique user tracking, key feature usage, demographic reporting, user retention, application piracy, advertising performance, and more.

"In addition to the essential analytics capabilities we provide, developers have asked us for easy-to-integrate options for application monetization," said Greg Yardley, Co-founder and CEO of Pinch Media. "Our partnership with Tapjoy is a perfect fit -- the Tapjoy SDK makes optimizing advertising and virtual goods as simple as adding our analytics. We're happy to offer the joint Tapjoy SDK as part of our commitment to delivering great services to the mobile application development community."

Developers interested in learning more can visit Tapjoy at http://www.tapjoy.com or email publishersupport@tapjoy.com.

About Pinch Media

Pinch Media helps mobile application developers grow their businesses and make more money through our best-of-breed analytics products. Since launching in April 2008, we've helped thousands of application developers make more informed decisions about revenue models and user experiences, and have provided the most detailed information available about the emerging mobile application ecosystem.

About Tapjoy

Tapjoy provides a platform for developers to help improve their mobile apps and make them more profitable. Features of this platform include an Ad Optimizer, Virtual Goods Monetization System, Application Analytics, Wagered Tournaments, Rankings and High Scores, Online Challenges, and more. In addition to the platform, Tapjoy has a subsidiary, TJ Games Studios, which builds mobile games.

Contact Information: Contact: Rachel Levine LaunchSquad 415.625.8555 rachel(at)launchsquad(dot)com