COLLOQUY and SoundBite Communications to Host Webinar On New Strategies to Build Brand Loyalty and Profitable Customer Relationships

Webinar Attendees Will Receive a Complimentary White Paper On Best Practices in Proactive Customer Communications for Loyalty Marketers

BEDFORD, Mass., July 29, 2009 (GLOBE NEWSWIRE) -- Over the past two years, marketers have successfully increased loyalty program memberships by 25 percent, yet active membership has remained flat. Loyalty marketers need to initiate meaningful dialogue at every stage of the customer lifecycle to create active, engaged and profitable customer relationships.

A multi-channel proactive customer communications strategy is proven to create a dramatic lift in redemption rates and incremental revenue for many loyalty and reward programs. Organizations that proactively communicate with customers over the channels of their choice create a unique brand experience and build lifelong, profitable relationships with valued customers. This results in higher customer satisfaction and customer retention, better campaign results and an improved return on investment.

On Thursday, August 6, COLLOQUY and SoundBite Communications, Inc. (Nasdaq:SDBT) will host a one-hour webinar to address the key factors in engaging and retaining valued customers in loyalty programs. Webinar attendees will receive a complimentary white paper authored by COLLOQUY titled, "The Multi-Channel Future: Best Practices in Proactive Customer Communications for Loyalty Marketers."

Join leading loyalty marketing research firm COLLOQUY and SoundBite Communications to discuss:

  • How to engage your consumers throughout the customer lifecycle - awareness, engagement, retention
  • What you can do to improve the customer experience - sending the right message to the right consumer at the right time
  • How a Fortune 100 company with over 20 million loyalty members is using a multi-channel communications strategy to achieve a 3x higher redemption rate to drive tens of millions in incremental revenue
  • How to honor consumer communication preferences to achieve long term growth and a sustainable competitive edge

"Today's consumer engages in multiple loyalty programs and as a result is bombarded with offers that fail to catch the consumer's attention or deliver actionable value. This participation disconnect is oftentimes the primary cause of failure for many loyalty programs," said Mark Friedman, chief marketing and business development officer at SoundBite Communications. "Organizations that develop personalized, relevant and timely multi-channel communication strategies put themselves in an optimal position to influence customer behavior and, most importantly win in the marketplace."


WHEN: Thursday, August 6, 2009

1:00 p.m. ET / 10:00 a.m. PT

About SoundBite Communications

SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results. Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time. Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications. For more information, visit

SoundBite is a registered service mark of SoundBite Communications, Inc.



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