Earl Scheib Launches New Ad Campaign

When Scheib Happens, Scheib Makes It Happen

SAN DIEGO, CA--(Marketwire - August 5, 2009) - Earl Scheib Paint & Body (Earl Scheib), the country's largest privately-owned and operated auto paint and body repair service company, has launched a new ad campaign highlighting Earl Scheib as the economically savvy choice for car painting and car repair and using humor to alleviate the stress associated with car accidents and car repairs.

Created by Earl Scheib's recently named advertising agency, Fishtank Brand Advertising of San Diego, the new campaign employs edgy comedy and a memorable tagline -- "Scheib Happens" -- to update the iconic slogan of years gone by.

"The campaign speaks to the realities of what goes on out there on the road," said Fishtank Founder/Creative Officer Ryan Berman. "Accidents happen. No one likes it. But when accidents happen, or 'Scheib Happens,' Earl Scheib is there to help -- all at an economic-friendly price."

The "Scheib Happens" tagline playfully runs through the integrated campaign including television and print -- in both English and Spanish -- in-store branding, collateral and digital, as well as street team outreach.

The first television ad features a woman entering a bar to meet friends. Instead, she is surprised to find her boyfriend flirting at the bar with another woman. The slogan, "Scheib Happens," takes center stage when she takes to the parking lot and leaves her mark on his sports car. This ad is currently featured on YouTube at www.youtube.com/watch?v=6VoX72t32oM.

"Scheib Happens" strikes again in another ad where a young teenage boy dressed in a tuxedo anxiously waits for his prom date on the front porch of her house. After she opens the door, her smile quickly turns to a look of disgust when she sees his dented and discolored car in the background. She slams the front door and leaves him by himself. This "Scheib Happens" ad is also featured on YouTube at http://www.youtube.com/watch?v=OxsSNLpikU8.

"Taking your car in to fix dings and dents is part of everyday life," continues Berman. "It's an unpleasant experience on all fronts -- you lose time, money and oftentimes the process is stressful and confusing. But, it doesn't have to be. When 'Scheib Happens,' Earl Scheib makes it happen."

About Earl Scheib

Earl Scheib Paint & Body is the country's largest company-owned and operated auto paint and body repair service and currently operates 86 locations across the country. For more information, visit www.earlscheib.com or call 800-NEW-EARL (800-639-3275).

About Fishtank

Fishtank Brand Advertising is a nationally recognized award-winning idea generation, advertising and brand building agency that specializes in creative business and problem solving. Fishtank has a proven track record of creating empathy with consumers, which ultimately has increased business for their progressive clients nationwide. Since the company launched in 2004, notable clients have included Aetna, Autism Society of America, London Olympics 2012, Nike, Olevia HDTV, Pony International, Ringling Brothers & Barnum and Bailey, UNICEF and Vivitar. They are also the founders of gohangten.com, a weekly trendspotting underground report that helps clients look at marketing sideways. For more information, visit www.fishtankba.com.

Contact Information: Contact: Audrey Doherty/Jordan Cole Chemistry 619-236-8397