Contact Information: For More Information Jason Throckmorton or Lindsey Zouein LaunchSquad Phone: 415-625-8555 Email: brightroll@launchsquad.com
BrightRoll Launches Audience and Behavioral Targeting Across Largest Video Advertising Network
Video Ad Network Combines Reach, Scale With Deep Audience and Behavioral Information From Leading Data Providers BlueKai, eXelate, NextAction Affiniti(TM) and More
| Source: BrightRoll
SAN FRANCISCO, CA--(Marketwire - September 9, 2009) - BrightRoll, the leading branded video
advertising network, today announced the availability of its audience and
behavioral targeting program, giving brand advertisers the ability to
execute hyper-targeted campaigns at scale across its premium publisher
network. In addition to helping brands connect with their target consumer
by providing deep insight into niche audiences, BrightRoll also offers the
industry's greatest reach, having been recently ranked the third-largest video property
and the largest video ad network by comScore.
BrightRoll is helping advertisers leverage rich audience data, such as age,
demographic, and online behavioral data, such as interests, hobbies and
purchase intent. This new offering gives advertisers the ability to match
proprietary ad units with targeted, engaged viewers online and avoid
advertising waste. With seamless data-to-creative serving capabilities,
BrightRoll is the first online video ad network with enough scale to help
advertisers increase performance and reduce waste across video campaigns.
"BrightRoll has aggregated the highest quality media inventory in the
business, and we are now adding the most valuable audience and behavioral
data," said Tod Sacerdoti, BrightRoll's co-founder and CEO. "Prior to our
offering, video ad networks always lacked the inventory quality, reach or
data necessary to target viewers at scale. We've combined our premium sites
and proprietary units with audience information from the top data providers
in the industry, and it's a potent combination. The result is an extremely
efficient and effective video offering that's truly differentiated in the
market today."
"We see data and transparency as key to the
long-term success of online video targeting," said Omar Tawakol, BlueKai
CEO. "Plugging BlueKai's unique intent data set into the video ad targeting
process allows advertisers to better optimize their campaigns and directly
target lucrative in-market auto, travel and retail audiences across the
Internet."
"eXelate is excited to help provide the data necessary to fuel Brightroll's
groundbreaking video targeting solution. As part of our 'data anywhere'
initiative, our open platform makes it easy for us to partner with smart
companies like BrightRoll that are bringing real value to advertisers by
providing a more relevant, cost-effective online experience," said Mark
Zagorski, Chief Revenue Officer, eXelate.
Audience and behavioral targeting is the most recent offering from
BrightRoll in a chain of standard-setting industry practices. Most
recently, the company released its Performance Pricing initiative, which allows
media buyers to purchase video advertising based on a combination of
pricing models, helping to efficiently meet the increasingly dynamic needs
of online campaigns. Prior to that, the company put out its Video Impact service, which helps CPG brand marketers
optimize the impact of online video advertising on retail sales by
measuring the effect of campaigns on the BrightRoll network on offline
purchasing intent and behavior.
BrightRoll is compliant with the IAB's Self-Regulatory Principles for Online Behavioral
Advertising.
About BrightRoll
BrightRoll is the world's largest and most trusted video advertising
network, having served billions of advertisements since it was founded.
BrightRoll helps major brands and agencies execute "smart video ad
campaigns" across the industry's leading publishers, including
three-fourths of the top 100 online media properties in the United States.
BrightRoll's proprietary campaign execution, inventory management and
advertising delivery technology provide brands and agencies with the reach,
frequency and scalability needed to achieve their campaign goals.
BrightRoll is a privately held, venture-backed company and is headquartered
in San Francisco, California. BrightRoll offers its service at
www.brightroll.com.