Contact Information: Deb Kline 908-953 6179 klined@avaya.com
Avaya Positioned as Leader in Unified Communications Magic Quadrant
| Source: Avaya Inc.
BASKING RIDGE, NJ--(Marketwire - September 9, 2009) - Avaya today announced it has been placed
in the leaders quadrant in the Magic Quadrant for Unified Communications,
2009 report published by research and advisory firm, Gartner, Inc.*
The report, co-authored by Bernard Elliot and Steve Blood, positions
vendors in one of four quadrants based on the companies' vision and ability
to execute on that vision. The four quadrants are Leaders, Challengers,
Visionaries and Niche Players.
Gartner defines Unified Communications (UC) products (equipment software,
and services) as "those that facilitate the use of multiple enterprise
communications methods. This can include control, management and
integration of these methods." Gartner divides UC into six broad
communication areas: voice and telephony; conferencing (voice, video and
web); messaging (email, UM and voice mail); presence and IM; clients for
access through a consistent interface, and communications applications.(1)
Vendors included in the Gartner report were required to have on-premises
solutions in at least three of these areas.
Vendors appearing in the Magic Quadrant are evaluated according to their
completeness of vision and ability to execute. For the ability to execute,
Gartner analysts evaluated UC product providers based on the "quality,
efficacy and overall maturity of the products, systems, tools and
procedures that enhance individual, group and enterprise communications."
For completeness of vision, UC vendors were evaluated on their "ability to
articulate logical statements about current and future market directions,
innovations, customer needs and competitive forces and how well these map
to...the marketplace."
According to Gartner, "vendors listed in the leader's quadrant sell
comprehensive and integrated UC solutions that directly or with
well-defined partnerships, address the full range of market needs. These
vendors have defined migration and evolution plans for their products in
core UC areas, and are using their solution sets to enter new clients into
their client rosters and to expand their footprints in their client bases
in new function areas."
"Avaya Aura™ changes the landscape for unified communications," said Dr.
Alan Baratz, senior vice president at Avaya and president of its Global
Communications Solutions. "With Avaya Aura, customers can wrap their legacy
communications infrastructure and embrace next generation SIP technologies.
This approach provides new flexibility for employees to connect via their
voice, video and messaging applications across multiple devices and at any
location. More importantly, it provides companies the ability to simplify
complex networks and reduce infrastructure costs. The results are dramatic,
as customers in some cases are seeing a return on their investment in Avaya
Aura in a matter of months."
The report is available for sharing at the following link:
http://mediaproducts.gartner.com/reprints/avaya/vol5/article3/article3.html
About Avaya
Avaya is a
global leader in enterprise communications systems. The company provides
unified communications, contact centers, and related services directly and
through its channel partners to leading businesses and organizations around
the world. Enterprises of all sizes depend on Avaya for state-of-the-art
communications that improve efficiency, collaboration, customer service,
and competitiveness. For more information please visit www.avaya.com.
About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and is
reused with permission. The Magic Quadrant is a graphical representation
of a marketplace at and for a specific time period. It depicts Gartner's
analysis of how certain vendors measure against criteria for that
marketplace, as defined by Gartner. Gartner does not endorse any vendor,
product or service depicted in the Magic Quadrant, and does not advise
technology users to select only those vendors placed in the "Leaders"
quadrant. The Magic Quadrant is intended solely as a research tool, and is
not meant to be a specific guide to action. Gartner disclaims all
warranties, express or implied, with respect to this research, including
any warranties of merchantability or fitness for a particular purpose.
(1) Gartner, Inc. "Magic Quadrant for Unified Communications" by Bern
Elliott and Steve Blood, Sept. 1, 2009.