PanTerra Networks Announces Its Strategic Advisory Board Consisting of Seasoned SaaS Veterans

New Advisory Board Brings a History of Cloud-Based Successes to PanTerra Networks

SUNNYVALE, CA--(Marketwire - September 10, 2009) - PanTerra Networks (, a leading provider of cloud-based unified communications SaaS solutions for small and mid-sized enterprises, announced today the creation of its Strategic Advisory Board consisting of cloud-based SaaS veterans, Ken Rudin, Roger Erickson, Karen Riley and PanTerra's CEO, Arthur Chang.

The well rounded Strategic Advisory Board will counsel the company on all aspects of the business including strategic partnerships, customer acquisition, service direction, technology, messaging and operations. The strategic advisory board will also work closely with the executive staff to help define milestones to measure and implement strategic initiatives intended to contribute to the market adoption of WorldSmart.

Ken Rudin, a SaaS visionary, was the co-founder and CMO of LucidEra, a pioneer in the cloud-based analytics market. Before LucidEra, Ken was VP and General Manager of Siebel CRM OnDemand and started with them as the VP of Marketing for Siebel Analytics (now Oracle Analytics). Before Siebel, Ken served as Senior VP of Products for and during that time he also served on NetSuite's advisory board. Prior to, Ken was co-founder and CEO of Emergent Corporation, a consulting company acquired by Keane, Inc. in 1999. Ken started his career at the Scalable Systems Division at Oracle.

"I'm impressed with PanTerra's innovations in the unified communications market, including not only the services offered today but also its Futureproof services guarantee," said Ken Rudin. "I look forward to helping PanTerra lead the market for unified communications and set the gold standard for SaaS offerings."

Roger Erickson, a hosted service technical entrepreneur, is currently CTO for Autonomy Zantaz. Prior to the acquisition of Zantaz, Inc. by Autonomy July, 2007, Roger served six years as Senior Vice President of Product Development and Product Strategy for Zantaz, now the leader in hosted online archive of email in the world, featuring Compliance and Electronic Discovery tools delivered as SaaS. Prior to joining Zantaz, Roger served as CEO of Spescom Software and Altris Software. Both companies provided Electronic Document Management Systems used by the U.S. Government and the largest utilities worldwide. Roger has also served in many engineering management and development positions in his career.

Karen Riley, a seasoned executive in enterprise software and service companies. Karen is a member of The Angels Forum and serves on the boards of Specialty's Cafe and GeoG2 Inc., as well as the strategic advisory board of DeepDyve. She has served on the Board of Directors of Portal Software (acquired by Oracle); and on the Strategic Advisory Boards for Transera Communications and Princeton Softech (acquired by IBM). Prior to that, Karen was SVP of Global Services on premise and on demand consulting at Siebel Systems from 1999 through 2003. Prior to Siebel, Karen had a 20 year career at IBM where she held executive positions in product management, industry solution sales, systems integration and outsourcing services, and was most recently General Manager of IBM Global Services' CRM and Business Process Outsourcing division.

"Panterra is uniquely positioned in reinventing integrated communications for small and medium businesses, providing telephone, web conferencing, instant messaging, desktop sharing and call center capabilities through a SaaS model -- which makes initial installation and growth very easy and affordable," said Karen Riley.

Arthur G. Chang is currently the President, CEO and board of director member for PanTerra Networks. Before PanTerra Networks, Mr. Chang was the CEO of Cradle Technologies, a multi-core multimedia DSP company. Prior to Cradle, Mr. Chang was CEO of SoloPoint Communications, a provider of telecommunications equipment where he took that company public. Prior to SoloPoint, Mr. Chang held various executive management positions with companies in the storage, server and remote access market places. Mr. Chang started his career at Bell Laboratories in Naperville, IL. Throughout his career, Mr. Chang has worked closely with several Silicon Valley venture capitalists as a consultant, serial entrepreneur and analyst.

Arthur Chang said, "This collection of visionary thinkers strike at the core of every aspect of our business which is critical during our long term global planning." Mr. Chang continued, "We are able to make strategic decisions with individuals advising us who have experienced phenomenal cloud-based business successes with companies whose dynamics are similar to PanTerra's."

About PanTerra Networks

PanTerra Networks is a leading provider of cloud-based unified communications Software-as-a-Service (SaaS) solutions for small and medium sized enterprises. The Company's WorldSmart provides unified communication for voice, fax, chat, and email with presence, for a variety of business applications including call centers, multisite, remote employees, high touch operations, and fast growing companies. WorldSmart also includes web collaboration for online meetings, desktop sharing and remote desktop access with a single administration and user interface. WorldSmart tightly integrates with other business SaaS applications like Salesforce creating additional value. PanTerra's cloud-based services ensure future proof communications with infinite scaling, lifetime support, and included updates for subscribers. WorldSmart is co-branded and re-sold exclusively through service providers, distributors and resellers. The Company is headquartered in Sunnyvale, California. For more information, visit or call +1 408.702.2200.

Contact Information: Contact: Dave Immethun Sr. Director of Marketing PanTerra Networks, Inc. +1 408.457.8941