ADVISORY, Sept. 10, 2009 (GLOBE NEWSWIRE) --
WHAT: A few years ago, paid search managers could focus on keywords and bids. Today Quality Score is probably more important than both of these -- every paid search manager needs the facts in order to be effective. This webinar cuts through the rumors and myths to clearly explain Google Quality Score and how PPC managers should use these facts to drive more clicks and lower prices. Using quotes from Google to drive a fact-based review, we learn:
-- What Quality Score is and isn't
-- How it's calculated, what it affects
-- Specific steps that can deliver good to great Quality Scores
-- New ways to use advanced analytics to track your Quality Score changes
-- Understand the exact economic impact it's having in your account
WHEN: Thursday, September 24, 2009, 12:00 PM EDT
WHERE: Online Webcast
REGISTER: http://www.sempo.org/learning_center/webinars
ADDITIONAL INFORMATION: This is a free webinar for SEMPO members and non-members. An archived copy of the session will be listed with the past SEMPO webinars within 24 hours of the event at http://www.sempo.org/learning_center/webinars.
CONTACT: Shannon Taylor, Virtual, Inc., +1 (781) 876-6223, staylor@virtualmgmt.com
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. Representing thousands in over 39 countries, SEMPO has more than 820 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, Superpages.com, SMX, Search Engine Strategies, and MediaPost. For more information or to join the organization, please visit http://www.SEMPO.org.
The SEMPO Institute logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4993