Dotomi Hires Key Sales Executives to Support Company's Rapid Growth

Prestigious Hires Bring More Than 15 Years of Experience Each From Some of the Most Respected Marketing Services Organizations in the Industry

Chicago, Illinois, UNITED STATES

CHICAGO, Sept. 16, 2009 (GLOBE NEWSWIRE) -- Dotomi, Inc. (, the leader in personalized media that's more relevant for consumers and more efficient for advertisers, today announced the appointment of Jason Baadsgaard to senior vice president, strategic account development, Peter Callahan to vice president and general manager of its expanded West Coast operations, Dan McAuliffe to director, business development and Michael Von Eyser to director, business development. Bringing more than 15 years of marketing services experience apiece from some of the industry's most prestigious and respected organizations including Yahoo!, Omniture, Catalina Marketing, OpenX and Imagitas, the new hires will help enhance the company's interactive marketing expertise and strengthen its superior service for its customer base of more than 150 leading brand advertisers.

"Dotomi is excited that these outstanding individuals have chosen to join our organization," said Chief Revenue Officer Scott VanDeVelde. "Their cumulative knowledge and unique experiences -- forged at some of the most respected companies in the industry -- will be instrumental in expanding Dotomi's business development efforts, delivering strategic recommendations for utilizing our Personalized Media platform, and better serving our rapidly expanding customer base."

About the appointees:

Jason Baadsgaard -- senior vice president, strategic account development

Most recently the general manager of media services for the global open source ad server OpenX, Baadsgaard offers more than 17 years of experience in consultative sales, business development and behavioral marketing at companies such as Catalina Marketing, Claria Corporation, The Quaker Oats Company and The Southland Corporation (7-Eleven Inc.)

Peter Callahan -- vice president and general manager

Callahan joins Dotomi from leading global online business software giant Omniture, Inc., which acquired the consulting firm he co-founded in 2005, OTTO Digital. Callahan also brings with him a wealth of business development and marketing experience from renowned agencies Avenue A | Razorfish, Carat, Inc., J. Walter Thompson and Arnold Worldwide.

Dan McAuliffe -- director, business development

A 16-year veteran of interactive and print sales, McAuliffe last served as sales director at Yahoo!, where he was responsible for substantial revenue across the company's Search, Display, and Performance Network. McAuliffe's other experience includes sales positions at IAC/Ask, Claria Corporation, Barron's Magazine and The Wall Street Journal.

Michael Von Eyser -- director, business development

Von Eyser comes to Dotomi with sales and business development expertise garnered from 27 years of experience at industry stalwarts such as Catalina Marketing and Actmedia/News America Marketing. Prior to his new position, Von Eyser served as vice president of sales at leading consumer marketing solutions provider Imagitas.

About Dotomi

Founded in 2003, Dotomi, Inc. is helping marketers rethink display advertising with a new approach called Personalized Media. This approach allows decisions such as the banner creative and media placement to be determined in real-time at the user and impression level. By making every online impression unique, consumers enjoy more meaningful advertisements and companies enjoy higher returns and improved user engagement. The company has experienced hyper growth in the 3 years since raising venture capital and services 3 of the top 10 online retailers and 3 of the top 4 travel aggregators. For more information on Dotomi, visit



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