Contact Information: CONTACT: Barbara Hagin Media Relations Tel: (415) 358-2484
Immersive Media Corp. Appoints Larry Logan as Chief Marketing Officer
Former WebMD and Playboy Enterprises Executive to Bring 360-Degree, Full-Motion Video Technology to the Entertainment and Brand Marketing Industries
| Source: Immersive Media
PORTLAND, OR--(Marketwire - September 16, 2009) - Immersive Media Corp. (TSX-V : IMC ), the world
leader in 360-degree, full-motion, interactive video, today announced the
appointment of Larry Logan as chief marketing officer (CMO). Logan, who is
based in the company's Portland, OR office, is tasked with solidifying
Immersive Media's leadership position in spherical mapping and
surveillance, while advancing the company's collaboration with media,
entertainment, sports and brand marketing organizations.
"Immersive Media has been the behind-the-scenes pioneer of next-generation
video technology, enabling everything from 'street view' mapping for global
search engines to unparalleled situational awareness for military and law
enforcement groups," said Logan. "Yet the possibilities and uses for
interactive, 360-degree video experiences are limitless. As Red Bull,
Mercedes-Benz and Armani Jeans have recently shown, Immersive Media
technology can produce deeper, more engaging entertainment and branding.
And we plan to help more companies capitalize on this immense opportunity."
Logan's background spans film and television marketing, media production,
wireless communications and digital imaging. He is now responsible for
Immersive Media's worldwide marketing efforts, including branding, product
marketing, advertising, corporate communications, online presence and new
media initiatives.
"Larry is a highly respected marketing expert who has advanced leading
global brands such as WebMD and Playboy Enterprises," said Myles McGovern,
president and CEO of Immersive Media. "This new CMO role is a critical
component of our continued growth, particularly as we bring immersive,
online video experiences to consumer brand marketers as well as
entertainment, media and sports companies."
Prior to joining Immersive Media, Logan was the CMO for Absorbent
Technologies Inc. (ATI), where he established Zeba as the world's leading
brand for growing more food with less water. Previous positions include
vice president of marketing at WebMD, Inc., vice president and creative
director at Playboy Enterprises, Inc., Chief Marketing Officer at Verde
Media, Inc., and director of brand marketing at Digimarc, Inc.
About Immersive Media Corp.
Immersive Media Corp. is the pioneer and leading provider of 360-degree,
full-motion, interactive video experiences. Its one-of-a-kind geodesic
camera and full production services -- including rental equipment,
training, filming, post-production and distribution options -- create
high-resolution, immersive video for a variety of uses. From mapping and
exploration to monitoring and surveillance to branding and entertainment,
Immersive Media customers and agents produce the deepest, most engaging
video experiences possible.
Immersive Media is a publicly traded company that is listed under the
symbol "IMC" on the TSX Venture Exchange. For more information, please
visit www.immersivemedia.com.
© 2009 Immersive Media Corp. All rights reserved. All other trademarks
are the property of their respective owners.