Launches TV Mode, Enables Users to "Watch the Web" in a Series of Four-Second Clips

Video Updates Stream in "Statusphere" on Real-Time, User-Generated Channels

San Francisco, California, UNITED STATES

SAN FRANCISCO, CA--(Marketwire - September 21, 2009) - Particle, the company that builds massively small products for Web and mobile, today unveiled TV Mode for, a new visual status application that is quickly gaining popularity worldwide.

TV Mode allows users to create personalized TV channels using hashtags, keywords, or individual people, then view user-generated video status updates of trending topics, flipping from one on that topic to the next.

Launched in May 2009, lets users record short video clips communicating their current mood, activity or location. The four-second clips are accompanied by text status updates wherever they are sent and integrate with social media sites such as Twitter, Facebook and Flickr. brings a new type of personal expression and creativity to social networking.

TV Mode allows viewers to follow specific topics of interest and tune into other user-generated status videos with those who are part of the same conversation, interested in the same topic, or doing the same thing at the same time. For example, users created the #fashionfriday channel to share what they were wearing. With TV Mode, followers scan from one fashion clip to the next and can "like" videos of the best entries. These video updates truly represent what the Web looks like in real-time.

"The social, mobile Web makes it possible for people all over the world to participate in real-time global discussions," said Rey Flemings, Particle CEO. "The amount of user-generated content created in response to major events is staggering. The tools to follow and understand these Web-wide conversations have not kept pace with the growth in the conversations. If a picture is worth a thousand words, TV Mode offers a wealth of insight into the people and the conversations happening on the Internet and around the world." clips, also referred to as "video avatars," are recorded by users on a Web-cam or cell phone. Such real-time, visual updates extend a status message beyond text to share the latest activity, location or status in a tiny calling card that stays more current than a static image.

About Particle

Particle Programmatica, Inc. invents products for Web and mobile. Founded in March 2008, the Particle team makes massively small, "featureful" products that humbly aim to impact people's lives in a big way. Products in the Particle arsenal include, Crusher, P0P, and OpenSmirk. The company is headquartered in San Francisco, Calif. Find more online at

Contact Information: Contact Information Amy Neal or Lilly Hanscom LaunchSquad 415.625.8555 particle(at)launchsquad(dot)com