SEMPO and Search Engine Strategies Present Free Webinar Designed to Provide Valuable Insights About Mobile Marketing

ADVISORY, Sept. 29, 2009 (GLOBE NEWSWIRE) -- Search Engine Marketing Professional Organization (SEMPO) and SEMPO sponsor Search Engine Strategies are pleased to present a sponsor-produced webinar designed to provide valuable information and insights about mobile marketing.

WHAT: In this webinar, participants will learn all they need to know to get started in mobile marketing. It will begin with a survey of the mobile marketing landscape and a discussion of what makes mobile marketing different from traditional marketing. Then, it will discuss the hurdles in mobile marketing and how people are consuming mobile content.

This webinar will place a large focus on mobile website architecture best practices for usability and coding. It will describe the dotMobi domain and how it can be used to drive traffic to a mobile website hosted on a main domain. The webinar will end with a specific discussion of the iPhone, mobile applications, mobile application search, and how to make an application rank well in mobile application search.

By the end of the webinar, participants will have a solid understanding of how mobile marketing can be used to boost traffic and visibility to a new, mobile audience.

WHEN: Thursday, October 15, 2009, 12:00 PM EDT

WHERE: Online Webcast


ADDITIONAL INFORMATION: This is a free webinar for SEMPO members and non-members. An archived copy of the session will be listed with the past SEMPO webinars within 24 hours of the event at

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. Representing thousands in over 39 countries, SEMPO has more than 820 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google,, SMX, Search Engine Strategies, and MediaPost. For more information or to join the organization, please visit

The Search Engine Marketing Professional Organization logo is available at


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