BOSTON, MA--(Marketwire - September 30, 2009) -
Product Design Made Easy: Free Up Engineering for more Revenue, a
recent study by
Aberdeen Group, a
Harte-Hanks Company (
NYSE:
HHS), identifies how a select set of leading
companies are translating streamlined design processes into new revenue
streams. As a result, they see a 36% reduction in development time and 35%
gain in product revenue on average.
Aberdeen's
Product Design
Made Easy details the steps these leaders are taking to streamline
their design process and achieve top line growth. Complimentary access to
this report is available for a limited time at:
http://www.aberdeen.com/link/sponsor.asp?cid=5963.
"These companies use the time they save on design to develop more
products... a lot more products," explained David Houlihan Research
Associate in Aberdeen's Product Innovation and Engineering practice, "In
fact, these top performers have increased the number of products they
develop within a year by 29%."
"This means more opportunities for new revenue streams, putting them in a
far more competitive position to come out of the recession," added Michelle
Boucher, Research Analyst, Product Innovation and Engineering.
By identifying the proven steps adopted by top engineering organization,
"Product Design Made Easy" provides a guide for organizations seeking to
tie
product
design and engineering process execution to increased revenue.
A complimentary copy of this report is made available due in part by the
following underwriters: Autodesk and PTC. To obtain a complimentary copy
of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5963.
Visit
Research.Aberdeen.com for
additional access to complimentary
Product
Innovation and Engineering Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Michelle Boucher
Aberdeen Harte-Hanks
(801) 414-6222
michelle.boucher@aberdeen.com