Pepperoni Pizza Sings in New TABASCO(R) Sauce TV Ad

AVERY ISLAND, LA--(Marketwire - October 2, 2009) - A splash or two of original Tabasco brand pepper sauce on pizza has always been a fan favorite, and now the secret is out. In a new 30-second TV spot, scheduled to premiere nationally during "Saturday Night Live" on October 3rd, a little Tabasco sauce makes a pepperoni pizza literally sing with flavor.

  • Tabasco gave its Facebook fans the sneak peek, allowing them to be the first to view the new advertisement on September 30th
  • After its premiere on "Saturday Night Live," the spot will run nationally on a number of networks, including NBC, CBS, The Food Network, Comedy Central, TBS, Discovery, E!, ESPN, and The Travel Channel starting October 5th
  • The spot was created by TracyLocke in Dallas, Texas
  • Previous Tabasco TV ads include the now-iconic "Mosquito" ad from the 1999 Super Bowl (still considered among the best ads ever created for the big game)

"Tabasco sauce has been defending the world against bland food for more than 141 years," said Paul McIlhenny, president and CEO of McIlhenny Company, maker of Tabasco sauce. "And now, with the launch of our new pizza TV ad, we are continuing the battle, demonstrating how Tabasco sauce can enhance the flavor of one of America's favorite foods."

TABASCO® brand products are made by McIlhenny Company, founded in 1868 on Avery Island, Louisiana. It is still family-owned and operated on that very site. Over 140 years later, Original TABASCO® brand Pepper Sauce is made much the same way and is labeled in 22 languages and dialects, sold in over 160 countries and territories, added to soldiers' rations, and put on restaurant tables around the globe.

The TABASCO® marks, bottle and label designs are registered trademarks and servicemarks exclusively of McIlhenny Company, Avery Island, Louisiana 70513.
TABASCO® Country Store 1-800-634-9599


View Tabasco Facebook fan page

View selected Tabasco TV and print ads, including the "Mosquito" ad

Purchase Tabasco products online

Contact Information:

Jennifer Moore
Hunter PR
(212) 679-6600