Pizza Patrón Debuts New Design at American Airlines Center

Concession Outlets Upgraded With Latin-Themed Décor Package

DALLAS, TX--(Marketwire - October 7, 2009) - On Sept. 16, Pizza Patrón, the nation's number one Latin pizza brand, unveiled its new Latin-themed concession designs at the American Airlines Center (AAC). A fitting tribute to the new motif, the introduction coincided with the annual Sept. 16 celebration of Mexican Independence Day, also known as Fiestas Patrias.

The remodels are part of a major investment the AAC ownership group has made in 2009 to enhance the visitor experience at the arena and maintain its position as a leading, world-class entertainment venue. The new Pizza Patrón concessions feature a branded environment reminiscent of painted exteriors typically found throughout Mexico and Latin America.

"We are really proud of our new stands and hope visitors enjoy the updated look," said Andrew Gamm, brand director for Pizza Patrón. "Our brand has always been about celebrating the diversity found within the Latin life and culture, and the AAC is a perfect place for people of all backgrounds to experience a little taste of that."

Other upgrades at the AAC include the first and largest 1080 high-definition video replay system of any NBA or NHL facility in the U.S. In addition, two new massive stadium-size video displays have been installed at both ends of the arena, and a new 360 degree LED display surrounds the interior of the arena bowl.

"We love the new look of the six Pizza Patrón locations here at the American Airlines Center," said Joe Skenderian, vice president of business development for the AAC. "This is yet another example of how Pizza Patrón continues to raise the bar through innovation."

Pizza Patrón has experienced positive same-store comparable sales for each of the first 36 weeks of 2009. The company is optimistic about the remainder of the year and expects to see continued positive sales growth.

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. Today, the company operates 92 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 92 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

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Pizza Patron debuts new Latin-themed concessions at the American Airlines Center in Dallas.