Major Pharma Enterprise Selects BTS for an initial MUSD 2.8 Global Leadership Initiative

Stockholm, Sweden and Stamford, USA - BTS Group AB (publ),  the world
leader in customized business simulations and other discovery-based
learning solutions, has been selected for an initial MUSD 2.8
contract, where MUSD 1.5 is licenses, to deliver the first phase of a
broad curriculum of business leadership development programs at a
leading global pharmaceuticals corporation.
The curriculum's purpose is to build business leadership and
execution capability in over 9,000 frontline managers worldwide.
"We are proud to be working with this Global leader in the
Pharmaceutical Industry on this strategic initiative with a global
rollout and an extremely rapid implementation phase - we believe our
innovative process and high impact learning methodologies represent
the future of effective learning," says Henrik Ekelund, President and
CEO of BTS Group AB.
The strategic project provides a wide range of learning components,
including:
- initial assessments
- online communities
- online coursework
- immersive scenario and business simulations
All of the above is intended to be a continuum of learning rather
than a single event. The program incorporates BTS' Advantage Way(TM)
process which engages senior leaders in a way that creates a strong
"line of sight" from each learner to their organization's goals and
strategic priorities.
The BTS methodology begins with mapping the impact of the project,
which closely aligns the learning initiative to corporate goals and
the process culminates with built-in mechanisms that capture ROI and
success cases for replication across the firm.
BTS and the client will deliver the curriculum in 9-10 different
languages to thousands of employees, increasing the relevancy and
immediacy of the content. BTS global reach secures the ability to
deliver localized sessions on demand.  The client will also broadly
implement a train-the-trainer process to engage leaders in various
markets in the delivery of the sessions.
 "This innovative program accelerates the time to adoption of new
behaviors established by the company's senior leadership, and the
integration of the BTS' Advantage Way Process ensures leader
engagement on delivering business results." concluded MR Ekelund.



For more information, please contact;
Thomas Ahlerup
Senior Vice President
Investor and Corporate Communications
BTS Group AB
Phone                    +46-8-5870 7002
Mobile                    +46-76 800 5755
E-mail                    thomas.ahlerup@bts.com

About BTS Group AB
BTS partners with leading companies to accelerate change and  improve
business results.  BTS is  the  world leader  in customized  business
simulations  and  discovery-based  learning  solutions  that   enable
leading corporations to grow and become successful through change and
improvement processes. BTS  adds value to  its clients through  three
practice areas: Strategic  Alignment & Business Acumen,  Leadership &
Management, and   Sales.  BTS   also   has strong   capabilities   in
Operational Excellence & Project  Management and offer an  innovative
Engage for Change process.
BTS has more than 250 highly talented employees serving more than 500
clients including more than  40 of the US  Fortune 100 companies  and
more than 25 of  the Global Fortune 100  largest corporations in  the
world. In  2008 BTS  recorded revenues  of SEK  548 millions.  Recent
selected BTS  clients  include Accenture,  Ericsson,  Kimberly-Clark,
Nokia, Sony, Toyota, Unilever and Xerox. BTS serves its clients  from
Stockholm,  Helsinki,   Oslo,  London,   Madrid,  Bilbao,   Brussels,
Johannesburg, Singapore, Bangkok, Beijing, Tokyo, Sydney,  Melbourne,
Mexico City, San Francisco, Philadelphia, Stamford, New York, Chicago
and Scottsdale.
BTS is a  public company  listed on  the Swedish  Stock Exchange  and
trades under the symbol BTS B.
For more information please visit www.bts.com.