Erin Brockovich Leads Nation's Parents in Toxic "Crawl" to Action

Acclaimed Advocate Partners With Seventh Generation & Safer Chemicals, Healthy Families to Launch and Demand New Hazardous Chemicals Law

BURLINGTON, VT--(Marketwire - October 23, 2009) - Seventh Generation, the nation's leading brand of non-toxic and environmentally-safe household and personal care products, announced today a new partnership with noted advocate Erin Brockovich and Safer Chemicals, Healthy Families. Together they're launching the Million Baby Crawl, a grassroots effort to raise awareness about the nation's badly outdated chemical laws and encourage parents and others everywhere to ask Congress to pass new, stronger regulations that will protect the health of all Americans.

Synthetic chemicals are currently regulated by the Toxic Substances Control Act (TSCA), a decades-old law that experts say has utterly failed to keep the nation's environment and its citizens safe from materials that cause cancer and a host of other serious illnesses. Under the outdated TCSA, the Environmental Protection Agency (EPA) does not have the authority to demand the information it needs to evaluate a chemical's risk, and neither manufacturers nor the agency are required to prove a chemical's safety before it can be used. In fact, in the 33 years since the TCSA was enacted, the EPA has required testing on only 200 of the more than 80,000 chemical compounds now in use.

"It's time for commonsense limits on toxic chemicals in our homes, workplaces, and in the products we use," said Andy Igrejas of the Safer Chemicals, Healthy Families coalition. "We must act together to see that new legislation is passed and families are protected from unsafe products. The Million Baby Crawl will take much more than baby steps toward making these things happen."

Congress is writing a new proposal to reform TSCA, updating last year's Kid-Safe Chemicals Act. Scheduled for a Fall 2009 introduction, the policy will address these and many other deficiencies by establishing tough new safety standards for each chemical on the market and requiring manufacturers to prove that their chemicals meet these standards before they can be used in the products people buy. The bill would give the EPA new authority to restrict any substances that fail to pass the test.

To rally support for the Kid-Safe Chemical Act and raise awareness of the urgent issues it addresses, Seventh Generation, Erin Brockovich, and Safer Chemicals, Healthy Families have launched the Million Baby Crawl, an online initiative designed to educate parents, empower them to work on the legislation's behalf and literally help them create infant avatars. The result will be a virtual march, or crawl, to Washington, DC, where they'll "rattle" legislators for toxic chemical reform.

"I am an advocate for awareness, the truth, and a person's right to know. I believe that in the absence of the truth, all of us stand helpless to defend our families and our health, which are the greatest gifts we have," said Erin Brockovich, famed environmental and consumer advocate and mother of three. Perhaps best known for the Oscar winning story of her first fight against energy giant Pacific Gas and Electric company, Ms. Brockovich continues to be focused on the research of environmental issues and remains dedicated to providing information and support services to communities in need. "In many instances, our issues may seem to fall on deaf ears, but I'm living proof that when we speak loudly enough, change will occur. I'm urging everyone to join me in the Million Baby Crawl to help make that difference and make sure all our voices, young and old, are heard."

To learn how you can get involved locally to support stronger standards on toxic chemicals and make a baby of your very own that will crawl to Washington, D.C. to help fight for a healthier nation to grow up in, please visit Follow the Million Baby Crawl on Twitter #mbcrawl.

"We assume our homes are safe havens, but the fact is that the vast majority of the chemical compounds found in the products we use there have never been tested. And in most cases manufacturers don't even have to tell us on product labels what those toxins are. This is a dangerous recipe for harm that virtually every family is exposed to every day," said Seventh Generation Co-Founder and Chief Inspired Protagonist, Jeffrey Hollender. "We're on a mission to come together and change that once and for all."


Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home -- and for the community and environment outside of it. Seventh Generation also offers products for baby that are safe for your children and the planet.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website, visit To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at:


Safer Chemicals, Healthy Families is a growing coalition of diverse groups united by their concern about toxic chemicals in our homes, places of work, and products we use every day.

Contact Information: Contact: Brandi Thomas Seventh Generation (802) 658-3773 x 760 Erin Bobal Coyne Public Relations (212) 938-0166