Virgin HealthMiles Webinar to Examine Why Prevention Is Key to Combating Rising Health Care Costs

BOSTON, MA--(Marketwire - October 29, 2009) - Virgin HealthMiles, a leading provider of employee health and productivity programs that reward individuals for getting healthy, today announced it will host "Good health means good business: Why prevention is key to combating rising health care costs" on November 4, 2009 at 1:00-2:00 p.m. EST. The free, live webinar will offer human resource and business leaders best practices and advice on how a prevention-based strategy can help to tackle rising corporate health care costs.

Sean Forbes, president of Virgin HealthMiles, will discuss the company's Pay-for-Prevention™ approach which has engaged employees nationwide and helped companies improve workforce health to drive down lifestyle-related health care costs. He will be joined by Tracy Allen, benefits manager at Rush-Copley Medical Center, who will provide insight on how this approach is improving the health of Rush-Copley's workforce.

Three-quarters of U.S. health care costs are driven by preventable, lifestyle-related conditions (e.g., obesity, heart disease, diabetes, hypertension, etc.). Forbes and Allen will discuss how creating a culture of prevention and rewarding employees for making measureable, long-term healthy lifestyle choices aligns the interests of both employers and employees in lowering health care costs. Attendees will learn about Pay-for-Prevention and how it differs from traditional approaches, the role of personal responsibility in health care, how to align incentives with measurable behavior changes, and hear first-hand experience from Rush-Copley Medical Center.

To register for the live webinar, please visit:

A recording of the webinar will be available free of charge following the event on the Virgin HealthMiles Web site (

About Virgin HealthMiles

Virgin HealthMiles ( provides employee health programs that pay people to get active. The company's Pay-for-Prevention™ approach, based on physical activity and healthy lifestyle change, attracts an average of 40% of employees who participate, which helps organizations reduce medical costs and improve employee productivity and satisfaction. Over 120 industry leaders, including American Diabetes Association, Commonwealth of Kentucky, Hospital Corporation of America-Shared Services, Shands Jacksonville Medical Center, and SunGard have selected Virgin HealthMiles' award-winning program for their employees. For more information, visit

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