Leading International Consulting firm selects BTS Group for execution capability building program


Stockholm, Sweden - BTS Group AB (publ), the global leader in accelerating
strategic alignment and execution is pleased to announce the completion of
four-year license deal, valued at approximately SEK 5.6 million, with a leading
international consulting firm. The solution is an unique business and financial
acumen program developed by BTS, that will build execution capability for
several thousand new consultants each year.

The company will be using the latest version of"Why Finance Matters" (WFM), the
leading self-study financial acumen course, developed by BTS and already in use
by many large, global companies. WFM teaches participants how the financial
ramifications of their actions impact success across their company, resulting in
better decision-making and greater ability to create shareholder value on a
daily basis.

The latest version of WFM incorporates eleven interactive course modules
featuring video.  Interactive exercises and mastery tests are embedded
throughout the course to give participants a chance to gauge their progress and
to test their understanding of the linkage between strategic initiatives and
value creation.

"Why Finance Matters is an excellent tool to help organizations build
foundational financial understanding to support strategic execution priorities,"
said Henrik Ekelund, President and CEO, BTS Group AB. "We are proud that we have
been selected and entrusted with such an important and wide-reaching
initiative," says Henrik Ekelund, President and CEO of BTS Group AB. "This is
strong evidence of our ability to deliver top quality projects based on state of
the art technology and our deep capability in area of strategic execution."


For further information please contact:

Thomas Ahlerup
Senior Vice President
Investor and Corporate Communications
BTS Group AB
Phone+46-8-5870 7002
Mobile+46-76 800 5755
E-mailthomas.ahlerup@bts.com <mailto:thomas.ahlerup@bts.com>

About BTS Group AB

BTS is the global leader in accelerating strategic alignment and execution,
innovating how organizations learn, change and improve. BTS adds value to its
clients through three practice areas:Strategic Alignment
<http://www.bts.com/strategic_alignment.aspx> & Business Acumen
<http://www.bts.com/business_acumen.aspx>, Leadership
<http://www.bts.com/leadershipmanagement.aspx>and Sales Force Transformation
<http://www.bts.com/sales.aspx>. The unique BTS process offers fast strategic
alignment and rapid capability building through: Business Simulations
<http://www.bts.com/business_simulations.aspx> and experiential solutions,
In-depth customization <http://www.bts.com/services.aspx#in-depth> to what is
relevant and actionable on the job, a <http://www.bts.com/services.aspx#measure>
results focused approach that comprehensively and efficiently secures and
measures business impact.

BTS hasover 300 professionals serving more than 400 clients including 40 of the
US Fortune 100 companies and 25 of the Global Fortune 100 largest corporations
in the world. In 2008 BTS recorded revenues of SEK 548 millions.

Recent selected BTS clients include Accenture, Ericsson, Kimberly-Clark, Nokia,
Sony, Toyota, Unilever and Xerox. BTS serves its clients from Stockholm,
Helsinki, Oslo, London, Madrid, Bilbao, Brussels, Johannesburg, Bangkok,
Singapore, Shanghai, Tokyo, Sydney, Melbourne, Mexico City, San Francisco,
Philadelphia, Stamford, New York, Chicago and Scottsdale.

BTS is a public company listed on the Swedish Stock Exchange and trades under
the symbol BTS B.

For more information please visitwww.bts.com <http://www.bts.com/>



[HUG#1376107]


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Leading International Consulting firm selects BTS Group for execution capability building program.pdf