The Swedish Trade Council launches SymbioCity Scenarios, a scenario-based simulation developed by BTS Group


Stockholm, Sweden - BTS Group AB (publ), the world's leading learning and
development company within the segment of business simulations and
discovery-based learning is proud to announce a strategic partnership with The
Swedish Trade Council. The partnership was formed in order for BTS to assist the
Trade Council with the development of the methods, pedagogy and technology for
the SymbioCity Scenario Simulation.

In 2006 The Swedish Trade Council received an assignment from the Swedish
government to create a communication platform for marketing Swedish
environmental technology (Green Tech) internationally. SymbioCity is the result
of this assignment. , The concept and trademark "SymbioCity" was launched in
2008 in order to share best-practice and knowledge of the Swedish approach to
sustainability

The key to success of the SymbioCity concept is to offer a more scalable model,
which may be adapted to the different development levels of cities and towns as
well as to different planning situations. Another key to success is to deliver
value - getting more for less.

To deliver this, The Swedish Trade Council together with The Delegation for
Sustainable Cities, commissioned BTS Group to develop a relatively short
simulation (approximately 20 minutes) which , communicated the SymbioCity
concept to a variety of target groups in an efficient and engaging way. However,
the first priority is  to communicate it internationally to city council
members, politicians and other important people with influence over
environmental decisions in the local community.

"Everywhere in the world where we present Swedish Green Tech companies and the
SymbioCity concept, we are becoming increasingly aware of how the focus is
mainly on isolated problems, rather than an integrated, holistic approach to
urban development." says Anders Hallesjö, Executive Director of Strategic Growth
Industries at The Swedish Trade Council. "The overall objective of the
Scenario-based simulation is to increase awareness and interest for the approach
that the Swedish companies and government have to urban development , where
Swedish companies are leading the way. We already have a number of successful
companies that can deliver products, knowledge and services in this important
environmental area. Finally, the important message we are trying to get across
is that there are substantial synergies to be gained in planning and
coordinating these projects in the right way," concludes Anders Hallersjö.

"We are proud that we have been chosen by the Swedish Trade Council and
entrusted with such an important and wide-reaching initiative," says Henrik
Ekelund, President and CEO of BTS Group AB. "This is strong evidence of our
ability to deliver top quality projects based on state-of-the-art technology and
our deep capability in areas of strategic alignment."

For more information about SymbioCity please visit:www.symbiocity.org
<http://www.symbiocity.org/>

To experience the simulation please visit:www.symbiocityscenarios.com
<http://www.symbiocityscenarios.com/>


For more information, please contact;

Jonny Nylund
The Swedish Trade Council

 Phone  +46 8 588 661 55

 E-mail jonny.nylund@swedishtrade.se <mailto:jonny.nylund@swedishtrade.se>


Thomas Ahlerup
Senior Vice President
Investor and Corporate Communications

 BTS Group AB

 Phone        +46-8-5870 7002

 Mobile       +46-76 800 5755

 E-mail       thomas.ahlerup@bts.com <mailto:thomas.ahlerup@bts.com>




About SymbioCity and The Swedish Trade Council
The Swedish Trade Council is a resource for all Swedish companies wishing to
boost their business development. We have extensive experience in international
business development and are present in nearly 60 countries with 530 employees.
The Swedish Trade Council is jointly owned by the Government and the business
sector. Its turnover is over SEK 600 million.

The SymbioCity Scenario Simulation was primarily developed in close cooperation
with The Sustainable City Delegation, The Swedish Energy agency, ISA, The
Swedish Road Administration, Vinnova, Formas, SIDA, The Swedsih Environmental
Protection Agency, The Swedish National Heritage Board and The National Board of
Housing, Building and Planning.

For more information on The Swedish Trade Council please
visit:www.swedishtrade.se <http://www.swedishtrade.se/>

For more information on SymbioCity please visit:www.symbiocity.org
<http://www.symbiocity.org/>


About BTS Group AB
BTS is the global leader in accelerating strategic alignment and execution,
innovating how organizations learn, change and improve. BTS adds value to its
clients through three practice areas: Strategic Alignment & Business Acumen,
Leadership and Sales Force Transformation. The unique BTS process offers fast
strategic alignment and rapid capability building through: Business Simulations
and experiential solutions, In-depth customization to what is relevant and
actionable on the job, a results focused approach that comprehensively and
efficiently secures and measures business impact.

BTS has over 300 professionals serving more than 400 clients including 40 of the
US Fortune 100 companies and 25 of the Global Fortune 100 largest corporations
in the world. In 2008 BTS recorded revenues of SEK 548 millions.

Recent selected BTS clients include Accenture, Ericsson, Kimberly-Clark, Nokia,
Sony, Toyota, Unilever and Xerox. BTS serves its clients from Stockholm,
Helsinki, Oslo, London, Madrid, Bilbao, Brussels, Johannesburg, Bangkok,
Singapore, Shanghai, Tokyo, Sydney, Melbourne, Mexico City, San Francisco,
Philadelphia, Stamford, New York, Chicago and Scottsdale.

BTS is a public company listed on the Swedish Stock Exchange and trades under
the symbol BTS B.

For more information please visitwww.bts.com <http://www.bts.com/>





[HUG#1376970]


Attachments

Press release 260110.pdf